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簡介：字?jǐn)?shù)英文字?jǐn)?shù)英文24002400單詞，單詞，37233723字符；中文字符；中文1199311993漢字漢字出處出處BANUBANUCS,S,REDDYREDDYN,N,GONDKARGONDKARRRRMARKETINGMARKETINGAGRICULTURALAGRICULTURALPRODUCTSPRODUCTSTHROUGHTHROUGHICTANICTANACCEPTANCEACCEPTANCESTUDYJSTUDYJINTERNATIONALINTERNATIONALJOURNALJOURNALOFOFRESEARCHRESEARCHININITITANDANDMANAGEMENT,MANAGEMENT,2017,2017,727221272127外文文獻(xiàn)外文文獻(xiàn)MARKETINGAGRICULTURALPRODUCTSTHROUGHICTANACCEPTANCESTUDYABSTRACTTHEPAPERISASTUDYOFTHEIMPACTOFVARIOUSAGRICULTURALSCHEMESINTRODUCEDINTHEKARNATAKASTATEBYTHEGIVERNMENTTOENHANCEBETTERMARKETAVAILABILITYTOFARMERSMARKETINGINTHESTATEOFKARNATAKA–GAURIBIDANURTALUK,CHICKBALLAPURDIST,KARNATAKAISCONSIDEREDINTHISSTUDYTHISGEOGROPHICALREGIONISCHOOSENASITCLOSETOTHEITHUBOFTHECOUNTRY–BANGALOREANDISWELLCONNECTEDBYROADSANDVARIOUSINFORMATIONSOURCESTHEINTRODUCTIONOFICTISTHEMOSTOBVIOUSMEANSTOENHANCETHELIVESOFFARMERSHOWEVERITISTOBESTUDIEDWHYTHEPREVIOUSLYINTRODUCEDMEASURESARENOTSOEFFECTIVEANDTHEREASONSFORFARMERSTOROLLBACKTOOLDERMETHODSOFMARKETINGTHISPAPERMAKESANATTEMPTTOUNDERSTANDTHEVARIOUSREASONSANDTHENUSETHISASABASISTODEVELOPANEWMODELOFICTWHICHWILLBEIMPLEMENTEDANDUSEDFORAMOREEFFECTIVEREFORMTHEDESIGNANDCHANGESINTHEQUESTIONNAIREWEREPROMPTEDBYTHENEEDOFDATATHEREASONSFORPEOPLETOSTOPUSINGASPECIFICSCHEMEGAVEUSTHEINSIGHTOFTHEPROBLEMSFACEDITWASINTERESTINGTONOTETHATSOCIALSTATUSANDTHEECONOMICFACTORSALSOPLAYEDANIMPORTANTROLEINADOPTINGTHEMARKETINGSCHEMESANDMETHODSKEYWORDSAGRICULTURALMARKETING,AWARENESSOFMARKETINGSCHEMES,PROBLEMSOFMARKETING,TARGETSECTIONFORICT,FACTORSEFFECTINGICTTHEPAPERISBASEDONTHESTUDYINGAURIBIDANURTALUK,CHICKBALLAPURDIST,KARNATAKA,INDIAITISOURSERIOUSCONCERNTOPROVIDEAVIABLESOLUTIONTOTHEFARMERSTOSELLTHEPRODUCTSOFHARDEARNEDANDTOILEDAGRICULTURALPRODUCTSTOAGOODPRICEINTHEMARKETWEHAVECOLLECTEDDATATHROUGHASURVEYCONDUCTEDTOUNDERSTANDTHEPROBLEMSFACEDBYTHEMINMARKETINGTHEPRODUCEDAGRICULTURALGOODSANDTHEHARDSHIPSINTHEPROCESSOFMARKETINGTHEAGRICULTURALPRODUCTSPRODUCEDTHETALUKISCHOSENBECAUSEAGRICULTUREISTHEMAINACTIVITYOFTHETALUKANDISCLOSETOTHESILICONCITYOFTHECOUNTRY–BANGALORETHEAREAHASANOVERALLCULTIVATIONAREAOF58,510HECTORSOFLANDOUTOFTHETOTALGEOGRAPHICALAREAOF86,72698HECTORSTHISISACLEARINDICATIONHIGHLIGHTINGTHAT6746OFTHEGEOGRAPHICALAREAISCULTIVATEDANDTHEPONDAREAMARKEDAS6,63717HECTORSENHANCESTHEOVERALLLANDUSEDFORAGRICULTURALACTIVITIESTOMORETHAN72OFTHEGEOGRAPHICALLANDINTHEGAURIBIDANURTALUKEXISTINGMARKETINGSYSTEMTHETALUKISCLOSETOBANGALORE,THECAPITALCITYOFKARNATAKAANDHENCEHASBETTERTRANSPORTFACILITY,TELEPHONECONNECTIVITY,ANDACCESSTOAGRICULTURALUNIVERSITY,FARMER’SCALLCENTERTHROUGHMOBILE,MARKETINGYARDANDOTHERBASICAMENITIESNEEDEDFORMARKETINGTHEAGRICULTURALPRODUCTSSOMEOFTHEPROMINENTMETHODSOFMARKETINGOBSERVEDDURINGTHESURVEYAREASFOLLOWSMARKETINGYARDMARKETINGYARDISAFACILITYPROVIDEDBYTHESTATEGOVERNMENTTOSELLTHEAGRICULTURALPRODUCTSPRODUCEDBYTHEFARMERSTHEGOVERNMENTHASAMINIMUMPRICEFIXEDFORALLTHEITEMSTHISPRICEISFIXEDBASEDONTHEDEMANDANDPRODUCTIONASPERTHESTATISTICSAVAILABLEWITHTHEGOVERNMENTAGENCIES

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簡介：INTERNATIONALJOURNALOFRESEARCHINITANDMANAGEMENTIJRIMAVAILABLEONLINEATHTTP//EUROASIAPUBORGVOL7,ISSUE2,FEBRUARY2017,PP2127ISSNO22314334|ISSNP23496517|IMPACTFACTOR6505|THOMSONREUTERSRESEARCHERIDL52362015INTERNATIONALJOURNALOFRESEARCHINITMANAGEMENTEMAILEDITORIJRIMGMAILCOM,HTTP//WWWEUROASIAPUBORGANOPENACCESSSCHOLARLY,ONLINE,PRINT,PEERREVIEWED,INTERDISCIPLINARY,MONTHLY,ANDFULLYREFEREEDJOURNAL21MARKETINGAGRICULTURALPRODUCTSTHROUGHICT–ANACCEPTANCESTUDYPROFSHAKEELABANUC1,RESEARCHSCHOLAR,REVAUNIVERSITY,BANGALORE,KARNATAKA,INDIABANGALORE,KARNATAKA,INDIADRNARAYANREDDY2,PROFESSOR,SCHOOLOFMANAGEMENTSTUDIES,REVAUNIVERSITY,BANGALORE,KARNATAKA,INDIADRRAJURAMAKRISHNAGONDKAR3,PROFESSORHEAD,DEPTOFMBA,NAGARJUNACOLLEGEOFENGINEERING,BANGALORE,KARNATAKA,INDIAABSTRACTKEYWORDSAGRICULTURALMARKETING,AWARENESSOFMARKETINGSCHEMES,PROBLEMSOFMARKETING,TARGETSECTIONFORICT,FACTORSEFFECTINGICTTHEPAPERISASTUDYOFTHEIMPACTOFVARIOUSAGRICULTURALSCHEMESINTRODUCEDINTHEKARNATAKASTATEBYTHEGIVERNMENTTOENHANCEBETTERMARKETAVAILABILITYTOFARMERSMARKETINGINTHESTATEOFKARNATAKA–GAURIBIDANURTALUK,CHICKBALLAPURDIST,KARNATAKAISCONSIDEREDINTHISSTUDYTHISGEOGROPHICALREGIONISCHOOSENASITCLOSETOTHEITHUBOFTHECOUNTRY–BANGALOREANDISWELLCONNECTEDBYROADSANDVARIOUSINFORMATIONSOURCESTHEINTRODUCTIONOFICTISTHEMOSTOBVIOUSMEANSTOENHANCETHELIVESOFFARMERSHOWEVERITISTOBESTUDIEDWHYTHEPREVIOUSLYINTRODUCEDMEASURESARENOTSOEFFECTIVEANDTHEREASONSFORFARMERSTOROLLBACKTOOLDERMETHODSOFMARKETINGTHISPAPERMAKESANATTEMPTTOUNDERSTANDTHEVARIOUSREASONSANDTHENUSETHISASABASISTODEVELOPANEWMODELOFICTWHICHWILLBEIMPLEMENTEDANDUSEDFORAMOREEFFECTIVEREFORMTHEDESIGNANDCHANGESINTHEQUESTIONNAIREWEREPROMPTEDBYTHENEEDOFDATATHEREASONSFORPEOPLETOSTOPUSINGASPECIFICSCHEMEGAVEUSTHEINSIGHTOFTHEPROBLEMSFACEDITWASINTERESTINGTONOTETHATSOCIALSTATUSANDTHEECONOMICFACTORSALSOPLAYEDANIMPORTANTROLEINADOPTINGTHEMARKETINGSCHEMESANDMETHODSINTERNATIONALJOURNALOFRESEARCHINITANDMANAGEMENTIJRIMVOL7,ISSUE1,JANUARY2017ISSNO22314334|ISSNP23496517|IMPACTFACTOR65905INTERNATIONALJOURNALOFRESEARCHINITMANAGEMENTEMAILEDITORIJRIMGMAILCOM,HTTP//WWWEUROASIAPUBORGANOPENACCESSSCHOLARLY,ONLINE,PRINT,PEERREVIEWED,INTERDISCIPLINARY,MONTHLY,ANDFULLYREFEREEDJOURNAL23MARKETINGYARDMARKETINGYARDISAFACILITYPROVIDEDBYTHESTATEGOVERNMENTTOSELLTHEAGRICULTURALPRODUCTSPRODUCEDBYTHEFARMERSTHEGOVERNMENTHASAMINIMUMPRICEFIXEDFORALLTHEITEMSTHISPRICEISFIXEDBASEDONTHEDEMANDANDPRODUCTIONASPERTHESTATISTICSAVAILABLEWITHTHEGOVERNMENTAGENCIESTHEREAREANUMBEROFAGENCIESWHOWOULDPROVIDEALLTHEINPUTSFORAGRICULTURAL,THESEINCLUDERAINDATA,SEEDS,MANURE,FERTILIZERS,INSECTICIDES,RELEVANTINFORMATIONATTHERIGHTTIMEANDFINALLYTOOLS’SUPPORTIFNEEDEDTHESEAGENCIESPROVIDETHEFARMERWITHAGREEDSUMANDTAKETHECROPTHEMETHODTHOUGHISNOTVERYPOPULAR,ISPICKINGUPINAREASWHEREPERISHABLEPRODUCTSAREGROWNANDONASMALLTIMEFARMINGBASIS7WHOLESALEPURCHASEATTHEFIELDTHISISTHEPROCESSOFSELLINGTHECROPATAVERYEARLYSTAGEOFGROWTHTHEBUYERAFTERANINSPECTIONOFTHEFIELDFIXESAPRICEANDBUYSTHECROPEVENBEFORETHECROPBEGINSTOSHOWUPTHISISAGAMBLEONBOTHTHEPARTIESASTHEEXPECTANCYISEVALUATEDEVENBEFORETHERIGHTTIMETHEFARMERGETSRESPITEANDPROTECTIONFROMFALLOFPRICETHATMAYHAPPENHOWEVERTHOUGHNOTAPOPULARMETHOD,ITISSTILLINPRACTICEFORVEGETABLESANDOTHERPRELIMINARYCROPSMARKETINGAGENTSTHEMARKETINGAGENTSFUNDTHEFARMERSINTIMEOFNEEDANDENSURETHATTHEFARMERSELLSHISCROPSTOTHEMTHISISAVERYOLDPRACTICEFOLLOWEDFROMAGESANDTHOUGHHASBEENSEVERELYCRITICIZEDBYTHEGOVERNMENTSANDVARIOUSOTHERORGANIZATIONSHASSTILLMANAGEDTOSURVIVEDUETOTHELOOPHOLESANDHARDSHIPSTHATPREVAILINAFARMERATVARIOUSSTAGESOFFARMINGTHISLEADSTOSELLINGOFCROPSATAMUCHLOWERPRICEINCOMPARISONTOTHEMARKETPRICETHEFARMERSUSUALLYTAKECOMFORTINTHEFACTTHATTHECOSTOFTRANSPORTATION,HARASSMENTINOPENMARKETANDALONGWAITFORSETTLEMENTARENOTSUFFERED8CONTRACTFARMINGTHEMETHODTHOUGHNOTIMPLEMENTEDINALLTHESTATESSTILLHASAGOODAMOUNTOFEFFECTONTHEPERISHABLEAGRICULTURALPRODUCTSTHISSCHEMEISMOREMODIFIEDBYTHEPRIVATEPLAYERSTOENSURETHATALLTHEINITIALINVESTMENTNEEDFORFARMINGISPROVIDEDBYTHEMANDWOULDHAVEAPRICEFIXEDWELLINADVANCESOTHATTHEFARMERSHAVEAREADYMARKETINHANDMAJORPROBLEMSFACEDBYTHEFARMERSTHEREAREANUMBEROFPROBLEMSTHATPONDERDURINGTHEFARMINGCYCLETHEPROCESSOFFARMINGDEPENDSONNUMBEROFPARAMETERSLIKETHECLIMATE,RAIN,FERTILITYOFTHESOIL,QUALITYOFSEEDS,MANURE,FERTILIZERS,AVAILABILITYOFLABOR,TRANSPORTATION,AVAILABILITYOFTOOLS,INTIMEINFORMATIONOFCHANGEINWATERFLOWINCANALS,QUANTITYOFWATERTHATWILLBEMADEAVAILABLETOTHEM,MARKETFLUCTUATIONSANDSOON8ALLTHESEFACTORSSHOULDCOMECLEAN,GOODANDINTIMEFORACROPTOBEHARVESTEDANDSOLDATAPROFITTHESEPARAMETERSAREONLYANINDICATIONTOTHECOMPLEXITYFACEDBYOURFARMERSSURVEYOFTHEGEOEROPHICALAREATHEGEOGRAPHICALAREAOFGAURIBIDANURTALUK,CHICKBALLAPURDIST,KARNATAKAISDIVIDEDINTOSIXHOBLIESDEFINEDASACLUSTEROFADJOININGVILLAGESADMINISTEREDTOGETHERFORTAXANDLANDTENUREPURPOSESINTHESTATESOFKARNATAKAANDANDHRAPRADESH,INDIAEACHOFTHESEHOBLIESHASANAVERAGEOF39VILLAGESINEACHTHEREISATOTALOF86,27HECTORSOFGEOGRAPHICALLANDOFWHICH37,962HECTORSOFLANDDEPENDSON