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簡(jiǎn)介：中國(guó)民航大學(xué)碩士學(xué)位論文民航空域系統(tǒng)社會(huì)經(jīng)濟(jì)效益評(píng)估方法研究姓名李錚申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師戴福青20080328中國(guó)民航大學(xué)碩士論文ABSTRACTTHEASSESSMENTMETHODSOFSOCIALECONOMICBENEFITINTHECIVILAVIATIONAIRSPACESYSTEMALETHEMAINSUBJECTSSTUDIEDINTHISPAPER．THESOCIALECONOMICBENEFITOFTHEAIRSPACESYSTEMINTHECIVILAVIATIONISEVALUATEDBYFUZZYMATHEMATICSANDGREYSYSTEMTHEORY．FIRSTLY,THEDOMESTICANDOVERSEASRESEARCHABOUTTHESOCIALECONOMICBENEFITOFTHEAIRSPACESYSTEMISBRIEFLYREVIEWED，ANDTHEBACKGROUNDANDSIGNIFICANCEOFTHEPAPERAREINTRODUCEDINALLUSIONTOOURCIVILAVIMIONAIRSPACESYSTEM．SECONDLY，SOMEBASICCONCEPTSRELATINGONAIRSPACESYSTEMANDITSSOCIAIECONOMICBENEFITAREEXPATIATED，THELEADINGFACTORSINFLUENCINGITSSOCIALECONOMICBENEFITARECONFIRMEDANDANALYZED．THIRDLY,THEDEVELOPMENTALARMANDEVALUATIONBODYAREPUTFORWARD，THEEVALUATIONINDEXSYSTEMISSETUP．SUBSEQUENTLY,INDEXESAREANALYZED，WEIGHTINGFIXEDBYAHPMETHODANDMATTERELEMENTANALYSISMETHOD,ANDTHESOCIALECONOMICBENEFITOFTHECIVILAVIATIONAIRSPACESYSTEMISEVALUATEDBYFUZZYINTEGRATEDEVALUATIONMODELINGANDGREYSYSTEMCOMPREHENSIVEEVALUATIONMODELING．FINALLY,THERESULTSOFTHETWOASSESSMENTMETHODSARECONTRASTED，BASEDONTHERESULTSTHEDISADVANTAGESOFTHEPRESENTCIVILAVIATIONAIRSPACESYSTEMALEPOINTEDOUT，ANDSOMESUGGESTIONSAREPUTFORWARDINORDERTOBECORRECTEDANDPERFECT．THOUGHTHERESEARCH，THERESULTSOFTHETWOASSESSMENTMETHODSARECONSISTENT,ANDSOMETHEORETICALINSTRUCTIONSANDPRACTICALMEANINGSHAVEPROVIDED．KEYWORDSCIVILAVIATIONAIRSPACESYSTEM，SOCIALECONOMICBENEFITASSESSMENT，EVALUATIONINDEXSYSTEM，F(xiàn)UZZYINTEGRATEDEVALUATION，GREYSYSTEMCOMPREHENSIVEEVALUATION．U．

簡(jiǎn)介：北京交通大學(xué)碩士學(xué)位論文基于發(fā)展戰(zhàn)略的組織結(jié)構(gòu)研究中國(guó)航空油料集團(tuán)公司案例分析姓名劉宗迅申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師祝祖強(qiáng)20080601ABSTRACTABSTRACTMODERNSOCIETY’SMARKETCOMPETITIONISINTENSEDAYBYDAYTHECOMPLEXITYANDTHEUNCERTAINTYOFTHEENVIRONMENTWHICHTHEENTERPRISEFACESALSOUNCEASINGLYINCREASES，ASTHEMEDIUMOFTHEORGANIZATIONANDTHEENVIRONMENTTHESTRATEGYISTHEENTERPRISE’SDEVELOPMENTGUIDANCEASTHEWAYOFREALIZINGTHESTRATEGYTHEORGANIZATIONSTRUCTUREISPLAYINGVERYIMPORTANTFUNCTIONTOTHEENTERPRISE’SPROSPERITYORDECLINEANDSUCCESSORFAILURERESEARCHOFORGANIZATIONSTRUCTUREBASEDONSTRATEGYISRECONSIDERINGTHEORGANIZATIONSTRUCTUREANDOTHERASPECTSONTHEFOUNDATIONOFTHEENTERPRISE’SSTRATEGYFACINGTHESITUATIONOFOPENINGTHEAVIATIONGASOLINEMARKETGRADUALLYTHISARTICLELINKSCHINAAVIATIONFUELOILSGROUPCOMPANY，THETYPICALCASEOFSTATERUNCAPITALINTENSIVE＆ENERGYINTENSIVEENTERPRISE，THEBACKBONEENTERPRISESUPPORTEDBYTHESTATEOWNEDASSETSCOMMITTEEREPRESENTTHEENTIREPROJECTPROCESSOFTHEORGANIZATIONSTRUCTURERESEARCH，TRYTOFORMCASEUSEDFORREFERENCETHISARTICLEBRINGSFORTHNEWIDEASINCHAPTERFIVE，CONCRETEDETAILSSHOWONTHEFOUNDATIONOFTHETHEORYOFORGANIZATIONDESIGNSBASEDONTHESTRATEGYINVIEWOFTHECHINAAVIATIONGASOLINEGROUP’SSPECIALDETAILS，THISARTICLEPOINTEDOUTTHEDEFICIENCYOFTHEPRESENTORGANIZATIONSTRUCTUREBECAUSETHECHINAAVIATIONGASOLINEGROUP’SPRODUCTTYPEISNOTVERYMANYBUTTHEREGIONALDISTRIBUTIONISWIDESPREADTHISARTICLESUGGESTSITSORGANIZATIONSTRUCTURESHOULDBEDEPARTMENTSYSTEMSTRUCTUREACCORDINGTOTHEREGION，ATTHESAMETIMEITHASDESIGNEDTHEORGANIZATIONSTRUCTUREDRAWINGTHEHUMANRESOURCESSYSTEMTHEFMANCIALSYSTEMTHESUPPLYCHAINMANAGEMENTANDTHEPURCHASESTRATEGYATTHESAMETIMEINORDERTOSUPPORTTHEDEPARTMENTSYSTEMORGANIZATIONSTRUCTUREITSUGGESTEDTHATTHECHINESEAVIATIONGASOLINEGROUPESTABLISHTHESTUDYORGANIZATIONATPRESENTCHINAAVIATIONGASOLINEGROUP’SERPISBEINGATTHEPROMOTIONSTAGETHISARTICLEALSOPUTFORWARDTHEPROPOSALABOUTITSWORKSTOERPPROMOTIONANDREENGINEERINGOFTHEFLOWKEYWORDSORGANIZATIONSTRUCTURE；CHINESEAVIATIONGASOLINEGROUP；ORGANIZATIONSTRUCTUREBASEDONTHESTRATEGY；REENGINEERINGOFTHEFLOW；STUDYORGANIZATION

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文航空發(fā)動(dòng)機(jī)MRO供應(yīng)商綜合評(píng)價(jià)與選擇研究姓名陳瑾申請(qǐng)學(xué)位級(jí)別碩士專業(yè)安全技術(shù)及工程指導(dǎo)教師左洪福20080301航空發(fā)動(dòng)機(jī)MRO供應(yīng)商綜合評(píng)價(jià)與選擇研究IIABSTRACTBYOUTSOURCINGAEROENGINEMROMAINTENANCEREPAIROVERHAULBUSINESSTOPROFESSIONALMROSUPPLIERSTHEAIRLINESCANEXTENDENGINE’LIFEGETHIGHQUALITYSERVICEATLOWCOSTENSUREENGINE’SSAFETYRELIABILITYEVALUATINGINGMROSUPPLIERSPRACTICALLYEFFECTIVELYREASONABLYCANREDUCETHERISKOFOUTSOURCINGCONTROLTHEQUALITYOFMAINTENANCEENHANCETHEAIRCRAFT’SSAFETYRELIABILITYTHEMAINRESEARCHWKOFCOMPREHENSIVEEVALUATIONIONOFAEROENGINEMROSUPPLIERSISINTRODUCEDASFOLLOWSFIRSTLYACOMPREHENSIVEEVALUATIONCRITERIASYSTEMBASEDONBSCBALANCEDSCECARDFMROSUPPLIERSISBUILTSECONDLYTHEDETAILEDAPPRAISALCRITERIAOFSUPPLIERS’ENTITYRESOUSEAREGIVENTHIRDLYTHEMETHODFDETERMININGCRITERION’SWEIGHTISEXPOUNDEDTHENTHEAPPRAISALIONMODELBASEDAHPGRAISBUILTFINALLYAREALDIAGNOSISRESEARCHTOAAIRLINES’CF680C2A5SHOPVISITOUTSOURCINGISCONDUCTEDTHATCONFIRMSTHECOMPREHENSIVEEVALUATIONCRITERIASYSTEMTHEAPPRAISALIONMODELHAVETHEPRACTICABILITYVERACITYVALIDITYTOEVALUATEMROSUPPLIERSKEYWDSAEROENGINEMROSUPPLIERSEVALUATIONCRITERIASYSTEMION

簡(jiǎn)介：西南交通大學(xué)碩士學(xué)位論文春秋航空營(yíng)銷研究姓名劉振波申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師蔣建平20080930西南交通大學(xué)碩士研究生學(xué)位論文第1I頁(yè)ABSTRACTCHINASPRINGAIRLINEISTHEFIRSTLOWFAREAIRLINEINCHINA，IN2007ITSANNUALEARNINGREPORTWASPUBLISHEDTHATSPRINGAIRLINEMADEAPROFITOFOVER70MILLION．HOWDOSPRINGAIRLINEMANAGETOENJOYPROFITSANDSUSTAINCONTINUOUSDEVELOPMENTWHILEPROVIDINGUSWITHLOWCOSTAIRTICKETS，THEAVERAGEPRICEOFSPRINGAIRLINETICKETWAS36％LOWERTHANMARKETPRICE．THISARTICLEISWRITTENBASEDONTHETHEORETICALRESEARCHFRAMEWORKOFMARKETINGMANAGEMENT，INWHICHSPRINGAIRLINE，ACHINABUDGETAIRLINEWASUSEDASOBJECTOFSTUDYANDARESEARCHWASCONDUCTEDTOLOOKINTOITSMARKETINGACTIVITIES．THEFIRSTSTEPWASTOANALYZETHEMARKETINGENVIRONMENTOFSPRINGAIRLINE，WHICHINCLUDEDFOCUSINGONTHEASSESSMENTOFTHEMACROMARKET，THEINDUSTRY’SCOMPETITIVEENVIRONMENT，CONSUMERS’NEEDSANDTHESTRATEGIESOFCOMPETITORS．THESECONDSTEPTAKENWASEXAMINETHEINTERNALRESOURCESOFSPRINGAIRLINE．THECOMPETITIVEADVANTAGESANDDISADVANTAGESOFSPRINGAIRLINEWEREDETERMINEDUSINGTHEVALUECHAINANALYSIS，THERESEARCHOUTCOMEHELPEDUSINIDENTILYINGTHETHREEGORECOMPETITIVESTRENGTHSOFSPRINGAIRLINE，NAMELY，THEABILITYTOSTIMULATETHEMARKET，THEABILITYTOCONTROLCOSTANDTHEABILITYTOPLANFLIGHTSCHEDULES．THETHIRDSTEPWASTOINTRODUCENEWVIEWPOINTSTHROUGHTHEUSEOFSWOTANALYSISINORDERTOENSUREFURTHERGROWTHANDDEVELOPMENT，THEBESTSTRATEGYFORSPRINGAIRLINEHADBETTERTOBUILDBUSINESSALLIANCE．THEFOURTHSTEPINVOLVEDEVALUATINGTHEMARKETINGSTRATEGYOFSPRINGAIRLINE．THEFIFTHSTEPINVOLVEDANALYZINGTHEMARKETINGMIXOFSPRINGAIRLINEANDANALYZINGTHEPRICINGSTRATEGYTHROUGHTHEUSEOFEMSREXPECTEDMARGINALSEATREVENUE．LASTLY，ANANALYSISWASGIVENONTHEDEVELOPMENTPOTENTIALOFBUDGETAIRLINESINCHINA．KEYWORDAIRLINE；BUDGET；MARKETING

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文民營(yíng)春秋航空公司低成本運(yùn)營(yíng)管理模式研究姓名孫瑜申請(qǐng)學(xué)位級(jí)別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師江可申20080301民營(yíng)春秋航空公司低成本運(yùn)營(yíng)管理模式研究IIABSTRACTTHEYEAROF2005WASANIMPTANTTURNINGYEARNONPUBLICOWNEDCAPITALWASTHEFIRSTTOBEPERMITTEDTOENTERAIRLINESINDUSTRYIN2005THEREWERETHREEAIRLINESSPRINGAIRLINESOKAYAIRWAYUEAIRWERESETUPSUCCESSIVELYAFTERTHESETHEREWEREALSOSOMEPRIVATEOWNEDAIRLINESOPERATEDDURINGTHEDEVELOPMENTOFBELOW2YEARSSPRINGAIRLINESWEREBEINGPAIDATTENTIONTOAMONGTHESEPRIVATEOWNEDAIRLINESITGAINED30MILLIONFPROFITIN2006ATTHESAMETIMESOMELARGESCALEAIRLINESHADBADPERFMANCELOSTMUCHMONEYTHESUCCESSOFSPRINGAIRLINESISDUETOITSCHOICEOFOPERATIONALMODELTHELOWCOSTOPERATIONALMODELSPRINGAIRLINESISNOTONLYONEOFTHEFIRSTPRIVATEOWNEDAIRLINESINCHINESEHISTYOFAIRLINESINDUSTRYBUTALSOTHEFIRSTLOWCOSTAIRLINESINCHINESEHISTYOFAIRLINESINDUSTRYALTHOUGHTHELOWCOSTCARRIERWASJUSTBUILTINCHINAIN2005THISWDLOWCOSTAIRLINESISN’TANEWONEINWLDASFARASTHEYEAROF1971THEIGINATOFLOWCOSTAIRLINESSOUTHWESTAIRLINESRANUPTONOWAGREATMANYOFAIRLINESHAVEBEENBUILTBEFETIMEMANYSCHOLARSANALYZEDLOWCOSTAIRLINESFROMASPECTOFTHEYPRACTICEONTHEBASISOFOVERSEALOWCOSTAIRLINESTHEYDIDN’TANALYZELOWCOSTAIRLINESACCDINGTOTHEENVIRONMENTOFCHINAASWEAREFACINGTHELARGEMARKETINCHINAAIRLINESINDUSTRYITISURGENTTOANALYZELOWCOSTAIRLINESINLIGHTOFCHINAENVIRONMENTWITHREFERENCETOOVERSEAFAMOUSLOWCOSTAIRLINESTHISTHESISTRIESTOMAKEINNOVATIONFROMTHISASPECTTHISTHESISSTUDIESCHINESELOWCOSTAIRLINESFROMFOLLOWINGSEVERALPOINTSFIRSTLYIDEMONSTRATETHATTHEFEASIBILITYOFLOWCOSTAIRLINESINCHINATHOUGHTTHESUMMARYOFTHEDEVELOPMENTOFCHINESEPRIVATEOWNEDECONOMYTHEANALYSISOFCHINESEAIRLINESINDUSTRYSECONDLYISUMUPTHEACTERSOFSOUTHWESTAIRLINESTHIRDLYIANALYZETHEFEATURESOFSPRINGAIRLINESINTERMSOFLEARNINGSOUTHWESTAIRLINESONTHEBASISOFTHECONDITIONOFCHINAFOURTHLYTHECOMPARISONSAMONGSPRINGAIRLINESOTHERAIRLINESARGUETHATTHESUCCEEDOFTHEOPERATIONALMODELINSPRINGAIRLINESATTHEENDBYSWOTTHETHESISPROVIDESSOMEFURTHERADVICESFSPRINGAIRLINESSYSTEMICALLY

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文航空工業(yè)國(guó)際化問(wèn)題研究姓名皮成功申請(qǐng)學(xué)位級(jí)別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師江可申20080301航空工業(yè)國(guó)際化問(wèn)題研究IIABSTRACTAFTERTHECOLDWARTHESUBJECTSOFTHEWLDHAVECHANGEDFROMREVOLUTIONWARTOPEACEDEVELOPMENTEVERYONECANNOTICETHECURRENTOFTHEINTEGRATIONINFMATIONKNOWLEDGEDRIVINGOFECONOMYUNDERTHECONDITIONOFTHEECONOMICGLOBALIZATIONINTERNATIONALIZATIONHASBECOMETHEOBJECTIVENEEDFITSSURVIVALDEVELOPMENTAIRCRAFTINDUSTRYISANINTERNATIONALISMINDUSTRYOURAIRCRAFTINDUSTRYISEPITOMEOFCHINESEMODERNINDUSTRYAIRCRAFTMANUFACTURINGISONEOFTHEMOSTIMPTANTPARTOFDEFENSEINDUSTRYITHASASTRONGEFFECTONBOTHTHENATIONALDEFENSENATIONALECONOMYBYONEHUNDREDYEARS’ANNEALOFINTERNATIONALMARKETESPECIALLYREFMOPENINGOF1970’SOURAIRCRAFTINDUSTRYHASACHIEVEDGREATDEVELOPMENTININTERNATIONALIZATIONPREVIOUSLYNEITHERTHESCHOLARSNTHEENTREPRENEURSCONCERNTHEPROBLEMSOFINTERNATIONALIZATIONININDUSTRIALDIMENSIONFTHEYALLFOCUSTHEIRINTERESTSONDIMENSIONSOFNATIONCPATEIWISHMYTHESISCOULDMAKEANINNOVATIONINTHISASPECTMYWKCONSISTSOFTWOPARTSINONEHIANALYZETHEINTERNATIONALIZATIONINTHEFIELDOFAIRCRAFTMANUFACTURINGBYSOMERELATEDTHEIESOFINDUSTRIALINTERNATIONALIZATIONIEXPECTCHINESEAIRCRAFTINDUSTRYCANGETSOMEEXPERIENCEFROMITINTHEOTHERHIFEELTHATTHEINTERNATIONALIZATIONINAIRCRAFTMANUFACTURINGFIELDMUSTBECHANGEGREATEFFECTSONCHINESEAIRCRAFTINDUSTRYTHISTHESISANALYZEDTHEEFFECTSFROMSOMEANGLESSUCHASTRADEOFAIRCRAFTGOODSTECHNOLOGIESSUBCONTRACTFDITHETHESISFINALLYGAVEPOLICYSUGGESTIONSOFIMPROVINGOURAIRCRAFTINDUSTRYKEYWDSAIRCRAFTINDUSTRYINTERNATIONALIZATIONFDIINTERNATIONALCOOPERATIONINTERNATIONALTRADE

簡(jiǎn)介：西南交通大學(xué)碩士學(xué)位論文華南航空油料公司競(jìng)爭(zhēng)戰(zhàn)略研究與規(guī)劃姓名葉軍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師胡培20081021西南交通大學(xué)碩士研究生學(xué)位論文第2頁(yè)ABSTRACTALONGWITHCHINAJOINSTHEWTOANDSTATEOWNEDBUSINESSENTERPRISESTRATEGICTOADJUSTANDTHEREORGANIZATIONOFTHEPUBLICAVIATIONINDUSTRYTHEAVIATIONOILCIRCULATETOBEPLACEDINFROMTHEPLANNEDECONOMYSYSTEMGRADUALLYTOMARKETECONOMYTRANSFORMATION，CHINAAVIATIONOILGROUPCOMPANYMONOPOLIZEFORSEVERALYEARSANDITWILLSOONBEBREAKTHESTRUCTUREANDFORM，THEAVIATIONOILREALMTAKECHARGEOFTHESYSTEM，THEAVIATIONOILPRICESYSTEMANDRESOURCEASSIGNMENTWILLTAKEPLACETHEIMPORTANTCHANGESOUTHCHINAAVIATIONOILCOMPANYWILLFACEMANYOPPORTUNITIESANDTHREATSOFTHEEXTERIORENVIRONMENTHOWMAKEUSEOFBUSINESSENTERPRISECANBOTHGRASPTHEOPPORTUNITIESWITHUSINGITSINTERNALADVANTAGESANDAVOIDTHETHREATSBYOVERCOMINGITSOWNDISADVANTAGESTOHAVEBECOMEBEFARSIGHTEDDEVELOPMENTOFKEYFORSOUTHCHINAAVIATIONOILCOMPANYINORDERTODESIGNTHEMOSTSUITABLEENTERPRISECOMPETITIONSTRATEGYANDFUNCTIONALSTRATEGYOFCOMPANYDEVELOPMENTFORSOUTHCHINAAVIATIONOILCOMPANYTHETHESISISBASEDONACOMPLETEDESCRIPTIONOFTHERELATEDSTRATEGYMANAGEMENTTHEORYUSINGCOMBINATIONOFEXTERIORANDINNERENVIRONMENTMETHODS，MACROSCOPICANDMICROCOSMICMETHODS，THEORIESANDACTUALMETHODS，CARRIEDONTHERESEARCHANDANALYSISOFTHESYSTEMTOTHESTRATEGICTOPICOFSOUTHCHINAAVIATIONOILCOMPANYACCORDINGTOANALYTICALMETHODOFPESTANDMODELSOFPORTER’SFIVECOMPETITIVEFORCESANDTHEKEYSUCCESSFACTORS，THETHESISFKSTBECARRIEDONANALYZEANDEVALUATETHEMACROSCOPICENVIRONMENTANDMICROCOSMICENVIRONMENTANDTHEPROFESSIONCOMPETITIONCONDITIONSOFSOUTHCHINAAVIATIONOILCOMPANYDISCOVERTHATITFACETHEGLOBALECONOMICINTEGRATION，CHINESEECONOMICHIGHSPEEDDEVELOPMENT，NATIONATTACHIMPORTANCETOTHEPUBLICAVIATIONINDUSTRYTHEINFORMATIONTECHNIQUESPEED，THETOURISMBEFIERCEDEVELOPMENTETCATTHESAMETIME，THECOMPANYAREALSOFACINGTHREATSAFTERJOINTHEWTOTOTHEPRODUCTOILMARKETOPEN，PROMULGATIONOFANTIMONOPOLYLAWOF

簡(jiǎn)介：北京交通大學(xué)碩士學(xué)位論文春秋航空公司服務(wù)營(yíng)銷策略研究姓名辛岳芹申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師歐國(guó)立20080601ABSTRACTABSTRACTHOWTOHOLDFIRMPOSITIONANDKEEPDEVELOPINGINTHEMOREANDMOREFIERCECOMPETLTLONINTHEAIRLINEPASSENGERSERVICEMARKETISTHEPROBLEMTHATALLAIRLINESHAVETOCONSID亂SEⅣICEISTHEKEYPRODUCTOFAIRLINESWHICHARECONSIDEREDSERVICE‘TYPEENT唧NSES，1SMOREANDMOREEMPHASIZEDBYMOSTAIRLINES，SERVICEECONOMYISACERTAINKINDOFCOMPETITIVEECONOMYANDTHECOMPETITIONAMONGAIRLINESHASBEENFOCUSED0NTHESERVICESUPPLIEDSERVICEISTHELIVINGBASETOAIRLINES，WHILESERVICEMARKETING1STHEETEMALMOTIVEFORCEFORAIRLINESTOMAKETHEIRPROFITSINCREASECONTINUOUSLYINOTHERWORDS，ASURVIVALSKILLTOAIRLINES1NLISTHESISANALYZEADVANTAGEANDINFERIORCONDITIONS，ANDCHANCEANDTHREATENINGOTSPRINGAIRLINESWITHMODEMMARKETINGTHEORYCOMBINEDPRACTICETOGETHERBASEDC1V1IAIRTRANSPORTATIONMARKETANDACTUALCONDITIONSOFSPRINGAIRLINESONTHECURRENTSITUATIONOFSPRINGAIRLINESITMAKESSERVICEMARKETINGTACTICSOFPASSENGERTRAFLICOFSPRINGAIRLINESBASEDONSUBDIVIDINGTOMARKETANDDEFININGGOALMARKETITEXPLAINSTHETACTICSOFSERVICEPRODUCTPRICEDISTRIBUTE，PROMOTION，PEOPLE，PHYSICAL“1DENCCPROCESSITOFFERSSOHELPFULREFERENCEINORDERTOFINDTHELOCALIZATIONANDSEEKSULMVAIINTHECRACKKEYWORDSCIVILAVIATION；SERVICEMARKETING；MARKETINGTACTICSCLASSN0F562

簡(jiǎn)介：北京交通大學(xué)碩士學(xué)位論文S航空公司飛行員薪酬管理研究姓名胡敏申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師杜佳20080601ABSTRACTABSTRACTINTODAYSKNOWLEDGEBASEDECONOMY，WITHTHEEXTENSIVEAPPLICATIONOFINFORMATIONTECHNOLOGY，ANDFURTHERINTENSIFIEDMARKETCOMPETITION，THENATUREANDMOTIVATIONOFWORKTOSTAFFINENTERPRISESANDORGANIZATIONSBECOMEMORECOMPLICATED．PAYMENTMANAGEMENT，ASANIMPORTANTINCENTIVEANDRESTRAINTFUNCTION，ANDTHEIMPORTANTHUMANRESOURCESMANAGEMENTTOOLSWHICHCANEFFECTIVELYSUPPORTTHEIMPLEMENTATIONOFACORPORATESTRATEGY，ITHASBEENGRADUALLYINCORPORATEDINTOTHEFRAMEWORKOFSTRATEGICENTERPRISES，BECOMINGANIMPORTANTTOOLSFORBUSINESSSTRATEGYIMPLEMENTATION．INTHISPAPER，F(xiàn)OREXAMPLETHEDEPARTMENTOFAIRLINESS，TOSTUDYTHENEWSYSTEMONTHEPAYMENTMANAGEMENT，THROUGHTHEANALYSISOFPILOTSREMUNERATION，TOESTABLISHCOMPETITION，INCENTIVEANDRESTRAINTFORCES，STIMULATETHEVITALITYOFENTERPRISES，MOBILIZEWORKENTHUSIASMOFFLIGHTPERSONNEL，REDUCETHECOSTOFHUMANRESOURCES，PROMOTETHEINDUSTRIALIZATION，OPERATION,MARKETIZATION，ANDINTEMATIONALDEVELOPMENT，WHICHISONEOFTHEMAINPURPOSES．THESTUDYFORPROMOTINGTHEREFORMOFTHEPAYMENTMANAGEMENTCOMPANIESSUPPLYACERTAINPRACTICEGUIDANCEWITHVALUEINTHEORY．THISARTICLEISTAKENTOTHEMAINTHEORETICALANALYSISANDDEMONSTRATIONANALYSISASSUPPLEMENT，THROUGHOUTAFULLINVESTIGATIONONSAIRLINES，CLASSIFYANDCATEGORIZETHEPROBLEMSOFCURRENTPILOT’SSALARYAFTERANALYSIS，THEREARETHECONCLUSIONS1．PAYMENTDECISIONMAKINGISANIMPORTANTENTERPRISEMANAGEMENTACTIVITY,RELATEDTOLABORCOSTISSUE．SCCESSPAYMENTDECISIONMAKINGALLOWSENTERPRISESTOATTRACTANDRETAINOUTSTANDINGEMPLOYEEBECAUSEOFCOMPETITIVEPAYMENTPOLICYUNDERTHEPAYMENTCAPABILITY．PAYMENTMANAGEMENTSEEMSSIMPLE,INESSENCE，ITNEEDSCOMPREHENSIVEAPPLICATIONOFECONOMICS，SOCIOLOGY,PSYCHOLOGYANDLAW，ANDOTHERSOCIALSCIENCERESEARCHRESULTS．PAYDECISIONMAKINGNEEDSTOKEEPALLOPENMENTALITY,FOCUSEDONSOLVINGTHERESTRAINTINREALITYOFPAYMENT，INORDERTOBUILDTHESALARYMANAGEMENTSYSTEMWHICHISADAPTTOTHEREALITIESFORENTERPRISES．2．EQUITYISTHEINTERNALANDESSENTIALREQUIREMENTSFORPAYMENTMANAGEMENT．EQUITYISNOTONLYREFLECTEDINTHERESULTSOFTHEDISTRIBUTIONBUTALSOONTHEFAIRNESSOFTHEDISTRIBUTION．WISEMANAGERSCANENHANCESTAFFTHESENSEOFPARTICIPATIONINDECISIONMAKINGPROCESSTHROUGHREASONABLEARRANGEMENTANDBUILDUPANACCEPTANCEFORPAYMENTSYSTEMTHROUGHFAVORABLECOMMUNICATIONBYEXPLAININGPAYPOLICYTOTHEM。

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文惡劣天氣下終端區(qū)進(jìn)場(chǎng)航空器的改航研究姓名顧英豪申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師胡明華20080101惡劣天氣下終端區(qū)進(jìn)場(chǎng)航空器的改航研究IIABSTRACTWITHTHEGLOBALCIVILAVIATIONDEVELOPINGRAPIDLYTHENUMBEROFFLIGHTSWITHDELAYSDUETOCONVECTIVEWEATHERISINCREASINGSIGNIFICANTLYONCETHECONVECTIVEWEATHERISDETECTEDONROUTEANAIRCRAFTMAYFINDANOTHERROUTETODEVIATETHEWEATHERAHEADTHEKEYPARTOFTHISPROCESSBEINGREROUTINGMETHODSINTHISPAPERIFIRSTPRESENTAWEATHERMODELBASEDONSTATIONARYMARKOVCHAINALIMITATIONOFWHICHISTHENPOINTEDOUTTHATOPTIMALSOLUTIONSTOMARKOVDECISIONPROBLEMSMAYBEVERYSENSITIVEWITHRESPECTTOTHESTATETRANSITIONPROBABILITIESWHICHAREDEFINITELYUNCERTAINWITHHISTICALWEATHERDATAHEREALIKELIHOODMODELPROPOSEDLATERTOTHISPROBLEMISPROVEDASTATISTICALLYACCURATEREPRESENTATIONOFUNCERTAINTYTHENFAIRCRAFTREROUTINGIPROPOSETHREEFEASIBLEMETHODSWHICHAREBASEDONSTARSONAIRCRAFTFLOWSONFREEFLIGHTSBYCOMPARISONOFTHESEMETHODSIFINDTHEIROWNACTERSCONDITIONSTHEYADAPTTOFINALLYONTHEBASISOFTHEWEATHERMODELREROUTINGMETHODSICONSTRUCTASYSTEMFAIRCRAFTREROUTINGINEXPEDTERMINALAREATHEAPPLICATIONOFTHISSYSTEMWITHHISTICALFLIGHTSDATAOFARRIVALAIRCRAFTSINSHANGHAITERMINALAREADEMONSTRATESITSVALIDITYEFFICIENCYKEYWDSMARKOVWEATHERMODELLIKELIHOODMODELDYNAMICREROUTINGTERMINALAREA

簡(jiǎn)介：浙江工商大學(xué)碩士學(xué)位論文我國(guó)航空物流體系的運(yùn)作模式研究姓名陳海勇申請(qǐng)學(xué)位級(jí)別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師錢方明趙英軍20080101浙江工商大學(xué)碩士學(xué)位論文我國(guó)航空物流體系的運(yùn)作模式研究面，論文提出了制定完善航空物流發(fā)展規(guī)劃和相應(yīng)政策法規(guī)等方面的建議。本文的主要內(nèi)容第一部分描述了世界航空貨運(yùn)業(yè)的概況，通過(guò)縱橫數(shù)據(jù)對(duì)比，看到擁有強(qiáng)大物流背景的航空貨運(yùn)企業(yè)，在現(xiàn)今市場(chǎng)全球一體化的趨勢(shì)下快速發(fā)展的現(xiàn)象。然后在一般物流原理的基礎(chǔ)上引申出航空物流及其體系的理論，并進(jìn)行了詳細(xì)的論述。這奠定了下文的理論基礎(chǔ)。第二部分開(kāi)篇用最新的統(tǒng)計(jì)數(shù)據(jù)列舉了我國(guó)航空貨運(yùn)業(yè)的現(xiàn)狀。在運(yùn)用相關(guān)的經(jīng)濟(jì)學(xué)原理進(jìn)行了一般意義的定性討論后，筆者也嘗試運(yùn)用我國(guó)航空運(yùn)輸企業(yè)生產(chǎn)函數(shù)模型估計(jì)的結(jié)果，解析航空貨運(yùn)生產(chǎn)要素的供給與產(chǎn)出關(guān)系和貨運(yùn)物流化措施的本質(zhì)聯(lián)系，以量化的論據(jù)深化了上文得出的結(jié)論一航空貨運(yùn)必須走物流化發(fā)展道路結(jié)論。第三部分在以上分析的基礎(chǔ)上，本文對(duì)航空物流體系的運(yùn)作模式作了理論探討。先是詳細(xì)介紹了當(dāng)今主流的航空物流體系中的三種運(yùn)作模式一傳統(tǒng)模式、快件模式、綜合物流模式，然后闡述了新興的供應(yīng)鏈管理模式的理論及實(shí)踐狀況，結(jié)合上文提到的我國(guó)現(xiàn)實(shí)條件得出了構(gòu)建我國(guó)新型的航空物流模式應(yīng)該是基于物流的現(xiàn)有的航空運(yùn)輸企業(yè)的轉(zhuǎn)型的結(jié)論，之后運(yùn)用國(guó)內(nèi)外實(shí)踐的結(jié)果和本文的研究成果，本人提出了我國(guó)航空貨運(yùn)企業(yè)轉(zhuǎn)型的方向和途徑。第四部分詳細(xì)說(shuō)明了建立有利于我國(guó)物流發(fā)展的政府管理體制，并對(duì)如何從法規(guī)制定、節(jié)點(diǎn)和信息平臺(tái)建設(shè)以及人才培養(yǎng)等方面提出了政策建議。關(guān)鍵詞航空物流；航空貨運(yùn)；生產(chǎn)函數(shù)；運(yùn)作模式

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文航空公司的企業(yè)社會(huì)責(zé)任及其評(píng)價(jià)研究姓名張誠(chéng)銘申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師張卓20080301航空公司的企業(yè)社會(huì)責(zé)任及其評(píng)價(jià)研究IIABSTRACTCORPORATESOCIALRESPONSIBILITYCSRHASBEENDEBATINGBYRESEARCHERSANDMANAGERS,SINCEITWASPROPOSEDIN1920SINTODAY’SCHINA,CORPORATIONSAREDEVELOPINGINAHIGHSPEEDWITHTHENATIONALECONOMYPROSPERITY,WHICHAREGOINGTOFACETHEGLOBALIZATIONACCORDINGLY,CHINESECORPORATIONSHAVETODEALWITHTHEPROBLEMSOFCSRTHISSTUDYWILLFOCUSONAIRLINESTHATAREONEOFTHECOREPARTSINTHECIVILAVIATIONINDUSTRYTHEAIRLINESHAVETHEVITALRESPONSIBILITYFORSOCIETY,REFORMANDOPENING,ANDNATIONALECONOMYBUTTHERESEARCHONCSRFORAIRLINESISLITTLEANDFINITEINCHINASOITISEXPECTEDTOHAVETHETHEORETICALSIGNIFICANCEANDPRACTICALSIGNIFICANCEFORTHEISSUEOFTHECSROFAIRLINESINCHINATHROUGHTHETHESISITISSUPPOSEDTOEXISTDIFFERENCEBETWEENAIRLINESANDOTHERINDUSTRIESONCSR,THUSTHISSTUDYINCLUDESTHEFOLLOWINGCONTENTSPRIMARILY①SUMMARIZEDTHERESEARCHINGSITUATIONOFCSRANDSTAKEHOLDERSOFAIRLINESHOMEANDABROAD②REVIEWEDTHECSRREPORTSOFAIRLINESWHICHWERETHEINTERNATIONALLEADERSINTHEINDUSTRY,THENDEFINEDSTAKEHOLDERSOFAIRLINESANDTHEIRCATEGORIESANDCONTENTSOFCSR③SELECTEDTHEDIMENSIONSANDINDEXESOFEVALUATION,THENCONSTRUCTEDTHEMODELOFEVALUATIONOFCSRBYTHEMETHODOFPRINCIPALCOMPONENTANALYSIS④EVALUATEDTHECSROFAIRLINESANDANALYZEDTHEORDINATIONOFTHECSR⑤DISCUSSEDTHESTRUCTUREOFTHECSRMODELANDSTUDIEDONTHERELATIONSHIPBETWEENTHECSROFAIRLINESANDITSINFLUENCEFACTORSSUCHASTHECOMPETITIVENESSTHISPAPERUSEDBOTHMETHODSOFQUALITATIVESTUDYANDQUANTITATIVESTUDY,SPECIALLYAPPLIEDTHEMETHODSOFPRINCIPALCOMPONENTANALYSIS,CORRELATIONANALYSISANDGREYCORRELATIONANALYSIS,WHICHBASEDONTHEREALDATAOFAIRLINESINCHINATHEREISTHEMAINCONCLUSIONOFTHETHESIS①DEFINING9DIMENSIONALITIESOFTHECSROFAIRLINESSAFETYANDSECURITY,SHAREHOLDERS,CUSTOMERS,EMPLOYEES,GOVERNMENT,SUPPLIERS,ENVIRONMENT,COMMUNITY,ANDCOMPETITORS②THECONTRIBUTIONOFFOREIGNAIRLINESISMOREEXCELLENTTHANCHINESE,ANDTHEREISDIFFERENCEINTHECSROFCHINESEAIRLINES③THEREISDIFFERENTINFECTIONFORAIRLINESBECAUSEOFTHEDIFFERENTDIMENSIONALITIESOFCSR④THEREISTHEPOSITIVECORRELATIONSHIPBETWEENTHECSRANDTHEPERFORMANCEOFAIRLINESKEYWORDSAIRLINES,CORPORATESOCIALRESPONSIBILITY,PRINCIPALCOMPONENTANALYSIS,EVALUATION,STAKEHOLDERS

簡(jiǎn)介：重慶交通大學(xué)碩士學(xué)位論文重慶機(jī)場(chǎng)航空物流發(fā)展戰(zhàn)略研究姓名方進(jìn)東申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師張運(yùn)20080301ABSTRACTIIABSTRACTAIRLOGISTICS，ACONCEPTIONOFMODERNLOGISTICS，CARGOARETRANSPORTEDMAINLYBYAIRTHEALLPROCESSOFAIRLOGISTICSINCLUDINGCARGO’SCIRCULATIONANDSTORAGESHOULDBEEXECUTEDBOTHEFFICIENTLYANDEFFECTIVELYBETWEENSHIPPERSANDCONSIGNEE’SSPOTMOREOVERINORDERTOSATISFYCUSTOMERS。REQUIREMENTS，THEALLPROCESSMUSTBEPLANED，IMPLEMENTEDANDCONTROLLEDAIRLOGISTICSISACOMPREHENSIVELOGISTICSDISPOSALCOURSECOMPRISESAIRANDGROUNDPARTSAIRPORTISANECESSARYPARTOFAIRQOGISTICS，ANDASPOTFORFORMINGAIRLOGISTICSNETWHAT’SMORE，ITISTHEPRINCIPALFACILITYFORPROMOTINGIMPORTSANDEXPORTSTRADEFORACOUNTRYAIRPORTWILLTURNINTOTHECHIEFFACTORSTRENGTHENINGANDENLARGINGITSCOMPETITIONABILITYPRESENTLYCHONGQINGAIRPORTISSTILLINELEMENTARYSTATETHEKEYISSUEFORURGENTSOLUTIONOFCHONGQINGISHOWTOINTEGRATEAIRLOGISTICSRESOURCESEFFECTIVELY，IMPROVETHECURRENTSITUATIONANDSEEKDEVELOPMENTINSHORTTIMETHEPAPERTRIESTOSEEKHOWTOEXTENDTHETRADITIONALBUSINESS，ANDIMPROVELOGISTICSINFRASTRUCTURE，TECTONICFULLYFUNCTIONALAIRLOGISTICSSYSTEMBASEDONCHONGQINGAIRPORTAIRLOGISTICSTHEPAPERDETERMINEDAIRLOGISTICSDEVELOPMENTSTRATEGYBYANGLICIZINGCHONGQINGAIRPORTENVIRONMENTTHROUGHSWOTMETHOD，DETERMINEDCHONGQINGAIRPORTSCALEOFAIRLOGISTICSBYFORECASTINGCHONGQINGAIRPORTCARGOTHROUGHPUTMOREOVER，THISPAPERALSOLISTEDCHONGQINGAIRPORTAIRLOGJISTICSDEVELOPMENTSTRATEGIESDETAILSTHEPAPER’SINNOVATIVEPOINTSARECONFIRMEDTHEAIRPORTAIRLOGISTICSSCALEBYCOMPARINGTHEDATAPREDICTEDBYMATHEMATICALMODELWITHRELEVANTAIRPORTDATA，INADDITION，CHONGQINGAIRPORTPROVIDEELECTRONICBANKINGCLEATINGFUNCTIONSBYTHIRDPARTYMONITORINGALSOHAVESOMEINNOVATIVEATTHESTANDOFCHONGQINGAIRPORT，THEPAPERSTUDIESAIRLOGISTICSFIELDANDADVISESSOMEDEVELOPMENTSTRATEGYFORITMOREOVERTHEPAPEREXPECTSTOOFFERANEWTHOUGHTFOROTHERAIRPORTSKEYWORDSAIRLOGISTICS；ENVIRONMENTALANALYSIS；STRATEGICRESEARCH；LOGISTICSINTEGRATION

簡(jiǎn)介：西北大學(xué)碩士學(xué)位論文中國(guó)東方航空股份有限公司客運(yùn)服務(wù)品牌戰(zhàn)略研究姓名王東申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師董秘剛20080601LI穩(wěn)定捉高。同時(shí)，也為我國(guó)航空運(yùn)輸企業(yè)有效確立和實(shí)施旅客運(yùn)輸服務(wù)品牌戰(zhàn)賂，促進(jìn)民航運(yùn)輸業(yè)的協(xié)調(diào)和長(zhǎng)遠(yuǎn)發(fā)展提供借鑒和參考?！娟P(guān)鍵詞】服務(wù)品牌多品牌戰(zhàn)略低成本運(yùn)營(yíng)高端品牌【研究類型】應(yīng)用研究

簡(jiǎn)介：C航空公司發(fā)展戰(zhàn)略研究專業(yè)名稱工商管理碩士‘申請(qǐng)人姓名蔡治洲導(dǎo)師姓名及職稱顧乃康教授答辯主席委員名答辯日期年月日毪盛嘴。磅品_口礦謗≥莓遵浮轡囂，噔毒碧哼F’盂薩嚕是F原創(chuàng)性聲明本人鄭重聲明所呈交的學(xué)位論文，是本人在導(dǎo)師的指導(dǎo)下，獨(dú)立進(jìn)行研究工作所取得的成果。除文中已經(jīng)注明引用的內(nèi)容外，本論文不包含任何其他個(gè)人或集體已經(jīng)發(fā)表或撰寫(xiě)過(guò)的作品成果。對(duì)本文的研究做出重要貢獻(xiàn)的個(gè)人和集體，均已在文中以明確方式標(biāo)明。本人完全意識(shí)到本聲明的法律結(jié)果由本人承擔(dān)。學(xué)位論文使用授權(quán)聲明本人完全了解中山大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定，即學(xué)校有權(quán)保留學(xué)位論文并向國(guó)家主管部門(mén)或其指定機(jī)構(gòu)送交論文的電子版和紙質(zhì)版，有權(quán)將學(xué)位論文用于非贏利目的的少量復(fù)制并允許論文進(jìn)入學(xué)校圖書(shū)館、院系資料室被查閱，有權(quán)將學(xué)位論文的內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用復(fù)印、縮印或其他方法保存學(xué)位論文。一簽硅滲呵一名薇，鄉(xiāng)夠日期2008年12月6日日期2008年12月7日