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簡介：⑧西南財鍾大學(xué)碩士學(xué)位論文MASTER7SDISSERTATION試論中國航空產(chǎn)業(yè)的規(guī)制改革STUDYONTHEDEREGULATIONOFTHEAIRLINEINDUSTRYINCHINA學(xué)位申請人指導(dǎo)教師學(xué)科專業(yè)學(xué)位類別李炎諦候立平教授世界經(jīng)濟學(xué)經(jīng)濟學(xué)試論中國航空產(chǎn)業(yè)的規(guī)制改革自然壟斷理論中的定價矛盾使社會陷入社會福利與企業(yè)利益之間如何取舍的兩難狀態(tài)，從而使得對自然壟斷的規(guī)制成為必要。規(guī)制是指由行政機構(gòu)制定并執(zhí)行的直接干預(yù)市場配置機制或間接改變企業(yè)和消費者供需決策的一般規(guī)則，它可以糾正“市場失靈”，傳統(tǒng)經(jīng)濟學(xué)認為必須由政府對資源配置的“市場失靈”進行糾正，實行規(guī)制，如市場準入、價格管制、安全質(zhì)量監(jiān)督以及反壟斷或不正當競爭等。但是，傳統(tǒng)自然壟斷理論至少包含了兩個隱含的前提假設(shè)L、市場環(huán)境是靜態(tài)的；2、政府的規(guī)制是高效且低成本的?？墒聦嵣线@兩個假設(shè)都不能成立，市場規(guī)模擴大可以使自然壟斷行業(yè)成為競爭性行業(yè)，而政府規(guī)制也會失靈且規(guī)制成本不低。因此，傳統(tǒng)的政府規(guī)制理論受到批判，出現(xiàn)了一系列規(guī)制放松理論1、政府規(guī)制失效理論，分析了政府規(guī)制失效的政治和經(jīng)濟原因；2、X低效率理論，提出免受競爭壓力的壟斷企業(yè)不但會產(chǎn)生市場配置低效率，而且還存在著超額的單位生產(chǎn)成本；3、可競爭市場理論，主張放松政府規(guī)制，降低產(chǎn)業(yè)的進入壁壘，使產(chǎn)業(yè)能夠自由進出。然后，本文從成本、需求、規(guī)模經(jīng)濟和范圍經(jīng)濟幾方面分析了航空產(chǎn)業(yè)的特征1、從成本方面來說，航空公司的經(jīng)營成本是經(jīng)營一個客機群的成本，它取決于經(jīng)營單獨一架客機的成本，而單獨一架客機的成本又可以劃分為固定成本和可變成本。固定成本一般變化不大，但是可變成本則主要取決于乘客數(shù)量和每條航線上的航班數(shù)量。對一條特定的航線來說，當飛行距離固定的時候，在客機的有效載荷內(nèi)增加乘客數(shù)量是降低成本的決定性因素，所以航空公司即使降低票價，也要盡量賣出每一個座位。另外，經(jīng)營成本也隨著航線的交通密度和需求的不同而發(fā)生變化。2、從需求方面來說，本文用了總數(shù)據(jù)來分析整個航空產(chǎn)業(yè)空中交通的總需求，鐵路交通運輸價格低廉，是航空運輸?shù)闹饕娲泛透偁幷?，航空乘客?shù)量遠低于鐵路乘客。但是50年來，航空乘客占鐵路乘客的比例處于一個上漲的趨勢，筆者認為原因之一是航空運輸相對鐵路運輸價格的下降接著再通過對預(yù)算約束線和無差異曲線的分析，筆者認為其主要原因是消費者收入的增加，當然，替代物的特性、消費者偏好以及消費者結(jié)構(gòu)都會影響對航空運輸?shù)男枨蟆?、從規(guī)模經(jīng)濟、范圍經(jīng)濟和網(wǎng)絡(luò)經(jīng)濟來說，隨著企業(yè)規(guī)模的擴大，擁有2

簡介：對外經(jīng)濟貿(mào)易大學(xué)碩士學(xué)位論文中國航空貨運聯(lián)盟問題研究姓名杜燕申請學(xué)位級別碩士專業(yè)國際貿(mào)易學(xué)指導(dǎo)教師葉梅20070401RESEARCHOFAIRCARGOALLIANCEINCHINADUYAHAPDL2007ABSTRACTATTHESECONDHALFOF1990STHEAIRLINEINDUSTRYWASCHARACTERIZEDBYFRENZYFORINTERAIRLINEALLIANCEOFVARIOUSKINDSNOWADAYSAIRLINEALLIANCEISTHEFOCUSIS；SUESOFAIRLINEINDUSTRY；ITISTHERESULTSOFIMPLEMENTINGINTERNATIONALAIRLIBERALIZATIONPOLICIESSUCHASOPENSKYPOLICY；ANDITISALSOTHEMAINMETHODOFAIRLINECOMPANIESTODEVELOPANDCARVEUPTHEINTEMATIONALAIRTRANSPORTATIONMARKETSALONGWITHTHEFASTDEVELOPMENTOFCHINESEECONOMYANDOPENINGOFNAVIGATIONRI曲TS，MOREANDMORECOMPETITORSWILLENTERCHINACAPTURINGTHEHUGCAIRFREIGHTMARKETHOWTODEALWITHTHESERIOUSCOMPETITIONFORCHINESEAIRCARGOCOMPANIESDOWENEEDTOIOININTHEINTERNATIONALAIRFREIGHTALLIANCETHEAUTHORANALYZESTHEADVANTAGESANDDISADVANTAGESOFJOININGINSUCHANALLIANCETHROUGHTHEALLIANCETHEORYANDEMPIRICALSTUDYGIVINGSOMESUGGESTIONSFORPOLICYMAKERSINAIRFREIGHTINDUSTRYKEYWORDSAIRCARGOALLIANCEEFFECTM

簡介：上海海事大學(xué)碩士學(xué)位論文基于現(xiàn)代物流理念的我國航空貨運產(chǎn)業(yè)發(fā)展研究姓名王文博申請學(xué)位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學(xué)指導(dǎo)教師陳雪玫20070601基于現(xiàn)代物流理念的我國航空貨運產(chǎn)業(yè)發(fā)展研究INTHEPAST10YEARS，ACCORDINGTOBOEINGFORECASTS，CHINAFREIGHTMANETDEVELOPEDASTHESPEEDOF15％ANNUALAVERAGEGROWTHRATE，ANDEXPORTEDTOTHEUNITEDSTATESANDEUROPERESPECTIVELYTO17％AND23％ANNUALGROWTHRATEDEVELOPMENLTHEDEVELOPMENTOFCHINA’SAIRCARGOINDUSTRYATTRACTEDMOREANDMOREATTENTIONGLOBALECONOMICINTEGRATION，CHINA‘SACCESSIONTOTHE、RRO，THECONTINUEDGROWTHOFTRADEANDECONOMIC，ADJUSTMENTOFINDUSTRIALSTRUCTURAL，THEDEVELOPMENTOFCHINA’SCIVILAVIATIONECONOMYANDTHEDEEPLYREFORMOFTHEMANAGEMENTSYSTEM，THEYALLCREATEDGOODENVIRONMENTFORAIRCARGOTRANSPORTINCHINAFORAFURTHERDEVELOPMENT。BECAUSEOFITSHUGEMARI‘ETPOTENTIALANDECONOMICBENEFITSTHEAIRCARGOINDUSTRYOFCIVIIAVIATIONHADBECOMEANEWGROWTHPOINLW曲THEDEVELOPMENTOFMODEMLOGISTICSANDTECHNOLOGICAL；THETRADITIONALFORMSOFFREIGHTTRANSPORTINTHEUSEOFMODEMLOGISTICSTECHNOLOGYTOACCELERATETHEPACEOFFREICJHTTRANSPORTTRADMONALFREIGHTINDUSWANDFREIGHTRELATEDINDUSBIESINTEGRATIONTOIMPROVEFREIGHTSEN／ICEQUALITYTHEREISNOEXCEPTIONFORTHEDEVELOPMENTOFTHEAIRCARGOINDUSTRYFROMTHEPERSPECTIVEOFINDUSTRYDEVELOPMENT；THISARTICLEANALYZEDTHETRANSFORMATIONOFAIRCARGOINDUSWTOAMODEMAVIATIONLOGISTICSINDUSTRYTHISARTICLERECALLEDTHETHEORYOFINDUSTRIALDEVELOPMENT；SUMMARIZETHEEXPERTSANDSCHOLARSTHEORYABOUTTHEDEVELOPMENTOFRELATEDINDUSTRIES，MADEITCLEARTHATTHEFORMOFINDUSTTYDEVELOPMENTANDTHEIMPACT佰CIO晤A(yù)NDTHENMADEITEASYFORTHENEXTANALYZEOFTHEINDUSTRIALDEVELOPMENTTHISWASFOLLOWEDBYANANALYSISOFCHINA‘SMODEMLOGISTICS，ANDTHEAIRCARGOINDUSTRYDEVELOPMENTSTSTUS，DRAW011THEADVANCEMENTOFFOREIGNCOUNWOFTHEAIRCARGOINDUST珂CHANGINGTOTHEMODEMAVIATIONLEGISTICSINTHEBASISOFTHEABOVEANALYSISACCORDINGTOTHE億CTOMTHATCANBEQUANTIFIEDTOESTABLISHANAIRFREIGHTFORECASTMODEL，SOWECANUNDERSTANDTHEDEVELOPMENTOFAIRCARGOINTUITIVELYANDTHENONTHETHEORETICALLEVEL，THEAIRCARGOINDUSBYINTEGRATEWITHTHEMODEMLEGISTICACONCEPTHASTHEIMPACTOFMODEMLOGISTICSINDUSTRYINTEGRATIONANDINDUSTRIALOPTIMIZATIONOFTHEAIRCARGOINDUSTRYⅡ

簡介：廈門大學(xué)碩士學(xué)位論文中國航空貨運企業(yè)發(fā)展戰(zhàn)略研究姓名黃建昌申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師鄭柵潔20070501ABSTRACTWITHCHINA’SPROMISETOW6RLDTRADEORGANIZATIONWTOANDTHENEWAIRTREATIESSIGNEDWITHOTHERCOUNTRIES，THECOMPETITIONSINDOMESTICAIRCARGOMARKETSHAVEBECOMEEVENHARDANDCOMPLICATEDTHEINGRESSION，ONEAFTERANOTHEROFTHOSEAIRCARGOGIANTS，SUCHASKOREANAIRLUFFHANSAAIRLINESANDSINGAPOREAIRLINES，ANDTHOSEAIREXPRESSGIANTS，SUCHASFEDEX，UPS，DHL，TNTHASPUSHTHEDOMESTICTRADITIONALAIRCARGOENTERPRISESINTOTHEEDGEOFAMOSTSEVERECHALLENGETHEREEXISTSBIGGAPINLOGISTICSBETWEENDOMESTICAIRCARGOENTERPRISESANDITSOVERSEASCOUNTERPARTSMOSTLYDUETOITSLATEANDLOWSTARTPOINTS，SINGLESTYLEDSERVICEMODELANDLACKOFGOODSTRATEGICPLANSITISWORTHATHOROUGHSTRATEGICREFLECTIONONHOWTOREGAINTHECOMPETITIONEDGESINTHETOUGHSITUATIONSFOROURNATIONALCARGOBUSINESSESINTHISTHESIS，1WILLFIRSTLYANALYZETHECURRENTCOMPETITIONSINTHEAIRCARGOBUSINESSES，ANDTHENDISCUSSTHENECESSITYOFEXTENDINGTHESERVICECHAINSFORAIRCARGOENTERPRISESASANEXAMPLE，1WILLANALYZETHECHALLENGESTHATAIRCARGOBUSINESSOFCHINAEASTERNAIRLINESGROUPSHADBEENFACINGANDPROVIDESOMESUGGESTIONFORITSFUTUREDEVELOPINGSTRATEGYTHISTHESISINCLUDESSEVENCHAPTERSCHAPTERONEISTHEINTRODUCTIONPARTFORINTRODUCINGTHEBACKGROUND，MOTIVATIONANDMEANINGOFTHISRESEARCHCHAPTERTWOISANEXTENSIONOFCHAPTERONEINTRODUCINGTHECURRENTSITUATIONSANDFUTURETRENDSOFINTERNATIONALAIRCARGOBUSINESSESATTHESAMETIME，1WILLINTRODUCETHECONCEPTSOFAIRLOGISTICSANDMODEMLOGISTICSANDDISCUSSTHEIMPORTANCEOFTHEAIRCARGOTRANSPORTINTHEOVERALLAIRLOGISTICSSUPPLYCHAININCHAPTERTHREE，THESITUATIONSANDFUTURETRENDSOFDOMESTICAIRCARGOBUSINESSESWILLBEDISCUSSEDANDANALYZEDINCHAPTERFOUR1WILLANALYZETHEGENERALENVIRONMENTS，INDUSTRIALCOMPETITIONENVIRONMENTSANDINTERNALENVIRONMENTSTHATDOMESTICAIRCARGOENTERPRISESHADBEENFACING，ANDUNVEILTHEHARDFACTSOFOURNATIONALAIRCARGOBUSINESSESBYUSINGHISTORICDATAINCHAPTERFIVE，1WILLANALYZEANDDISCUSSTHESTRATEGICPLANS，MARKETPOSITIONS，COMPETITIONSTRATEGIESANDPROVIDETHESOLUTIONSFORSTRATEGYIMPLEMENTSINCHAPTERSIX，ASACASESTUDY1WILLDISCUSSTHEDEVELOPINGSTRATEGYFORAIRCARGOBUSINESSOFCHINAEASTERNAIRLINESGROUPSBASEDONTHESWOTANALYSISANDPREVIOUSCHAPTERSFINALLYALLTHESTUDIESWILLBEBRIEFLYSUMMARIZEDINCHAPTERSEVEN

簡介：隨著2008年北京奧運會和2010上海世博會舉辦的日益臨近，眾多的國外友人將前來我國工作和參觀旅游，這將使我國航空業(yè)得到迅猛發(fā)展。同時，我國多年的經(jīng)濟高速增長，讓越來越多的公民出行選擇飛機作為交通運輸?shù)牡谝还ぞ撸@種趨勢必成為拉動航空市場進一步做大的內(nèi)需力量，在我國航空業(yè)發(fā)展前景如此誘人的背景下，國內(nèi)外航空公司的競爭行為已日趨白熱化，降本增效成為航空公司業(yè)績提升、贏得未來市場的一個重要手段。降低航空餐車遺失率和提供個性化餐飲服務(wù)已成為降本增效的重要舉措之一。射頻識別RFIDRADIOFREQUENCYIDENTIFICATION技術(shù)是走向成熟的一項自動識別技術(shù)，它利用射頻方式進行非接觸式雙向通訊交換數(shù)據(jù)達到識別目的，憑著它相對條形碼等識別技術(shù)的優(yōu)勢，RFID技術(shù)在物流、倉管和識別等領(lǐng)域不斷發(fā)展。將RFID技術(shù)應(yīng)用到航空餐車管理中，結(jié)合了航空餐車流動性大的特性，電子標簽采用價格便宜、使用壽命長、頻率為1356MHZ、閱讀距離在1米左右的無源標簽，讀寫器之間設(shè)計了專門的抗沖突協(xié)議，防止讀寫器對同一個標簽的多次重復(fù)讀取，實現(xiàn)了多餐車電子標簽信息同時讀取的功能，發(fā)揮了RFID技術(shù)非接觸識別的優(yōu)勢，在餐車清洗、出入庫管理、配餐、機場等各個流通環(huán)節(jié)中獲取數(shù)據(jù)信息。本文對項目需求進行分析確定技術(shù)解決方案并運用MDA設(shè)計系統(tǒng)軟件結(jié)構(gòu)，創(chuàng)新性地提出了管理航空餐車的技術(shù)應(yīng)用模型，深入探討了管理系統(tǒng)的方案設(shè)計和各個功能模塊的實現(xiàn)。

簡介：重慶大學(xué)碩士學(xué)位論文四川航空節(jié)油系統(tǒng)策略研究及應(yīng)用姓名付令申請學(xué)位級別碩士專業(yè)工業(yè)工程指導(dǎo)教師易樹平陳建中20070410重慶大學(xué)工程碩士學(xué)位論文英文摘要ABSTRACTASTHEOPENINGOFCIVILAVIATIONMARKETMANYINTERNATIONALAVIATICMAGNATESSTRIVETHEIRWAYFORENTERINGCHINAMARKETANDMOTEANDMOREPRIVATEAIRLINESAREESTABLISHEDATTHESAMETIMEWHICHLEADSTOAGRADUALLYFIERCECOMPETITIONMAKINGACOMPREHENSIVEVIEWOFTHEFUELMARKET，THEINTERNATIONALFUELPRICEFLUCTUATESGREATLYBUTALWAYSKEEPSHI曲SINCEALLAIRLINESRELYONTHEFUELFORTHEIRDAILYOPERATIONS，THEFUELCOSTBEGINSTOTAKE1啦HIGHERANDHIGH雕RATIOOFTHEMAINOPERATIONSCOSTOFTHEMONTHISOCCASIONCONTROLLINGOPERATIONSCOSTESPECIALLYREDUCINGTHEFUELCONSUMPTION，BECOMESALLINEVITABLEWAYFORTHOSEAIRLINESTOPROMOTETHEIRCOMPETITIVEPOWERTHISARTICLE，WHICHTAKESSIEHUANAIDINESASANEXAMPLEMAKESACOMPREHENSIVEANDDEEPANALYSISOFITSFUELSAVINGINADDITIONITDOESASYSTEMATICANDDETAILEDRESEARCHONHOWTOCARRYOUTFUELSAVINGINTHEFUTUREFURTHERMOREDURINGTHEPLOCESSOFRESEARCHITBREAKSTHROUGHTHELIMITTHATPEOPLEINTHEPASTPAYSOMUCHATTENTIONTOTHETHEORETICALRESEARCHINSTEADTHEFUELSAVINGOFSICHUANAIRLINESISPROGRAMMED011THEBASISOFBOTHTECHNICALANDMANAGERIALSYSTEMSESTABLISHTHEOVERALLSTRATEGICTARGETOFFUELSAVINGANDGRADUALLYPROMOTETOFULFILLWITHTHISTARGETBYTHEPRINCIPLEOF‘‘SIGNIFICANTGOALWILLBEACHIEVEDBYPROGRESSIVESTEPS’WHICHSHALLBEIMPLEMENTEDINRESPECTIVEPHASEFROMTHETECHNICALASPECT，THISARTICLEWHICHFOCUSESONTHECLOSELOOPOFFLIGHTOPERATIONSANDTHOSEPOINTSWHICHC紐BECONTROLLEAADVOCATESTOMAKEFULLUSEOFQARACARSANDOTHERADVANCEDTECHNICALM∞SURESTOMAKEALLANALYSISANDANEVALUATIONBESIDES，TOOPTIMIZECFPASREFERENCEDCRITERIONSFORFUELSAVINGMEANWHILE，THISARTICLEMAKESAGENERALRESEARCHONOPERATIONSCONTROL，F(xiàn)LIGHTOPERATIONS，AIRCRAFTSMAINTENANCEANDCABINMANAGEMENTTOFORMTHETECHNICALSPECIFICATIONSOFFUELSAVINGFROMTHEMANAGERIALASPECTTHISARTICLEMAKESANANALYSISOFOPERATIONSCOSTINTRODUCESFUELCOSTPOLICYOBJECTIVESMANAGEMENTSYSTEMINSPIRATIONMECHANISMEFFECTIVENESSEVALUATIONSYSTEMSURVEILLANCEMEASUL“髑TANDENERGYSAVINGCULTURECOMPILESFUELSAVINGMANUALANDADVOCATESTOIMPLEMENTASTANDARDCLOSELOOPMANAGEMENLBASEDONTHETECHNIQUEANDMANAGERIALSYSTEMSWBS＆PROGRESSCONTROLSHALLBEEXERCISEDBYESTABLISHINGTHEEFFICIENTORGANIZATIONSORMANAGERIALSTRUCTURESWHILEINTHEPROMOTIONWITHFUELSAVINGPROJECTOPTIMIZETHEROUTINEOPERATIONPROCESSANDⅡ

簡介：西北工業(yè)大學(xué)博士學(xué)位論文復(fù)雜產(chǎn)品創(chuàng)新成功影響因素及對中國航空產(chǎn)品的實證研究姓名繆小明申請學(xué)位級別博士專業(yè)管理科學(xué)與工程指導(dǎo)教師徐濟超20070601謠北工業(yè)大學(xué)博士學(xué)位論文性因素以及項目組織因素。4本文通過對我國航空工業(yè)已經(jīng)完成的5個重點型號項目的案例研究和結(jié)構(gòu)化訪談，在對280份調(diào)查問卷進行統(tǒng)計研究的基礎(chǔ)上，對本文提出的研究假設(shè)進行了分析驗證。本文的實證研究顯示，在我們提出的四個維度20項研究假設(shè)中，有19項研究假設(shè)得到了支持，只有一項未獲得支持。5本文的回歸分析顯示，在影響我國航空復(fù)雜產(chǎn)品創(chuàng)新成功的因子中，對客戶滿意度產(chǎn)生積極影響的因子主要有高層管理者的支持、團隊領(lǐng)導(dǎo)力以及團隊溝通能力，而項目難度和項目規(guī)模對客戶滿意度產(chǎn)生負影響；對市場績效產(chǎn)生積極影響的因子主要有國家管制因素、團隊溝通能力、團隊技術(shù)能力、組織戰(zhàn)略能力；對企業(yè)聲譽產(chǎn)生積極影響的因子主要有高級管理人員的支持、項目定位因素以及項目的規(guī)模，而國家管制因素、項目的難度對企業(yè)聲譽產(chǎn)生負影響。6本文在對實證研究結(jié)果進行分析討論的基礎(chǔ)上，提出了我國航空工業(yè)復(fù)雜產(chǎn)品進行技術(shù)追趕的路徑是自主創(chuàng)新積累技術(shù)，以軍養(yǎng)民、軍民結(jié)合，養(yǎng)精蓄銳、厚積薄發(fā)，臥薪嘗膽、等待機會；我國航空工業(yè)復(fù)雜產(chǎn)品創(chuàng)新的戰(zhàn)略是創(chuàng)新產(chǎn)品多元化、技術(shù)合作國際化、發(fā)展空間集群化。關(guān)鍵詞復(fù)雜產(chǎn)品，航空工業(yè)，創(chuàng)新管理，項目管理，影響因素N

簡介：重慶大學(xué)碩士學(xué)位論文商業(yè)智能在航空公司市場營銷中的應(yīng)用研究姓名栗戰(zhàn)申請學(xué)位級別碩士專業(yè)工商管理指導(dǎo)教師高波20070327重慶大學(xué)碩士學(xué)位論文英文摘要ABSTRACTW弛THEARRIVALOFNETDIGI_TALINFORMATIONECONOMICERAANDDUETOTHEPECULIARPERMEABILITYANDSHRL諏CHARACTERISTICOFINFORMATIONWHICHOALLS器THETRADITIONALECONOMICMODEHASCHANGEDENORMOUSLYANDALMOSTALLOFTHECOMMERCIALRULESHAVETOBEREWRITTENCUSTOMERVALUEINNOVATIONBECOMESTHEKEYCONCEPTOFTHECOMEMPERARYMARKCTMGTOESTABLISHTHEMARK響GCONCEPTINDEEDWHICHREGARDSTHECUSTOMERSDEMANDASTHESTARTINGPOINTSTOARRANGEENTERPRISESACTIVITIES，ITRELIESOILTHEAVAILABILITYOFEFFECTIVEMARKETINGDEEISIOVMOREOVERTHEDECISIONCORREELLLCSSDEPENDSTOAGREATEXTENTONTHESCIENTIFICANDPRACTICALINFORMATIONPROCESSINGMECHANISMINFORMATIONTECHNOLOGYESPECIALLYTHEINFORMATIONSYSTEMISDEEMEDBYENTERPRI辯SASTHEACTUATORTOCONFORMANDREFORMENVIRONMENTTHEEXPLOSIVEIUEREASEOFINFORMATIONHASTHEREAFTERSTIMULATEDTHESTRONGDEMANDFORTHENEWTECHNOLOGYONINFORMATIONPROCESSINGANDCONTROLLINGINTHEBEGINNINGOF1990S，THENEWDECISIONSUPPORTTECHNOLOGYWHICHISREPRESENTEDBYBUSINESSLMELLIGENEECAFLLEINTOVIEWBUSINESSINTELLIGENCEISTHESCIENTIFICINATLAGA／LCNTANDARTEXERTIONOFTHEENTERPDSESINFORMATIONTHEOVERALLREALIZATIONOFTHEADVANCEDMANAGEMENTCONCEPTSSUCHASOBJECTIVEMANAGEMENTEXCEPTIONALMANAGEMENTORFACTMANAGEMENTALLOFWHICHA10EACCELERATEDBYINFORMATIONTECHNOLOGY11蟛AIRLINESMARKETINGDEPARTMENTISBOTHTHEDESIGNERANDSELLEROFITSPRODUCTSBECAUSEOFTHEHOMOGENEITYOFTHESERVICEPRODUCTSOFAIRTRANSPORTATIONTHEMARKETINGPOLICYPLAYSVERYIMPORTANTROLEINTHEWHOLEMARKETINGACTIVITYWHICHDETERMINESTHEENTERPRISESEXISTENCEANDDEVELOPMENTTHISTHESISBASEDOLLTHECIVILAVIATIONINDUSUYSTUDYSTHEAPPLICATIONOFBUSINESSINTELLIGENCEINTHEMARKETINGITEXPLAINSTHEAPPLICATIONOFAIRLINESMARKETINGANDTHEMANAGEMENTINFORMATIONSYSTEMATFIRSTTOTHEILEWSITUATIONOFTHEMARKETINGANDEXISTINGPROBLEMOFTHEMANAGEMENTINFORMATIONSYSTEMATPRESENTUNDERTHEINFORMATIONBASEDBACKGROUNDOFMARKETANDPROVESBUSINESSINTELLIGENCENECESSITYANDFEASIBILITYOFAPPLYINGTOAVIATIONTRANSPORTSERVICEMARKETINGMANAGEMENTTHENITEXPLAINSTHEBASICTHEORIESOFBUSINESSINTELLIGENCETHEREATTERINCOMBINATIONWITHAIRCHINABUSINESSINTELLIGENCEBASEDAIRLINEMARKETINGBUSINESSINTELLIGENCESYSTEMAMBISPROJECTPRACTICEITSU／NMARIZ鶴THEKEYSTEPSTOIMPLEMENTTHEAMBISPROJECTPRESENTSTHEEXAMPLECASESSEPARATELYSUCHASII

簡介：當今時代科技創(chuàng)新成了國家經(jīng)濟增長的重要源泉，科學(xué)技術(shù)成了經(jīng)濟發(fā)展的根本動力。中國的經(jīng)濟正處在一個重要的轉(zhuǎn)型階段，如何讓科技進步支撐未來中國經(jīng)濟社會發(fā)展，以科技創(chuàng)新為基礎(chǔ)，如何鼓勵中國企業(yè)從科技創(chuàng)新的角度入手，增強自身的綜合能力很有研究的必要。從民航運輸業(yè)來看，隨著中國民航的快速發(fā)展，整個民航運輸業(yè)越來越認識到科學(xué)技術(shù)作為第一生產(chǎn)力，在行業(yè)和企業(yè)發(fā)展中起著關(guān)鍵的作用。作為民航運輸業(yè)的主力軍，航空公司面對國內(nèi)外日益激烈的競爭態(tài)勢，更要以科技為基礎(chǔ)，借助科技創(chuàng)新這一大力發(fā)展生產(chǎn)力的平臺，提高航空公司綜合能力。本項研究對航空公司的綜合能力構(gòu)建了一套評價指標體系，旨在通過該評價體系對航空公司的綜合能力進行評估，為航空公司在各種競爭中提高競爭力提供科學(xué)的參考依據(jù)。本文從結(jié)構(gòu)上分為四個部分共七章，第一部分為第一章，主要是問題的提出和文獻綜述。第二部分為第二章和第三章，主要圍繞科技創(chuàng)新分析了中國民航的科技現(xiàn)狀及相關(guān)理論知識。第三部分為第四章和第五章，主要是關(guān)于綜合能力評價體系的構(gòu)建，指標體系的構(gòu)建是本論文的重點，更是論文的創(chuàng)新之處。該部分具體介紹了基于科技創(chuàng)新的航空公司綜合評價的目的、原則及相關(guān)方法，闡述了指標體系的構(gòu)建思路，并建立了層次結(jié)構(gòu)模型，然后從知識創(chuàng)造、知識流動、科技創(chuàng)新環(huán)境、科技創(chuàng)新效益、社會效果、經(jīng)濟績效六個方面具體分解指標。第四部分是本文最后兩章，主要以國航為例進行實證分析和總結(jié)。

簡介：黿缸；蕊文鎏碩士學(xué)位論文堊臺趁建撞苤盟塞作者墨鏖學(xué)科專業(yè)一籃堡整堂蔓王毽指導(dǎo)教師握鎏感專業(yè)技術(shù)職務(wù)熬攫申請學(xué)位日期20073ABSTRACTABSTRACTLIKEOTHERCOMPLICATEDHIGHTECHPROJECTSAEROENGINEPROJECTS，WHICHNEEDTHERESEARCHUNITSLOCATINGINDIFFERENTPLACESTOCOOPERATEDOSE分TOCOMPLETE，AREOFGREATINNOVATION，F(xiàn)UNDSINJECTIONSANDLONGDEVELOPMENTCYCLEATPRESENT，MOREANDMOREAEROENGINEFACTORIESADOPTTHEPROJECTMANAGEMENTTECHNIQUESTODEVELOPTHECORRESPONDINGPROJECTMANAGEMENTSYSTEMSTOMANAGETHEIRAEROENGINESUBPROJECTSEFFECTIVELYHOWEVER，EVERYRESEARCHUNITCOULDN’TCOOPERATEEFFECTIVELYBECAUSEOFTHEDIFFERENCESINBUSINESSPROCESS，MANAGEMENTSTANDARDSANDDATAFORMATEVENUNTIMELYINFORMATIONSHARINGSOTHEWHOLEDEVELOPMENTTEAMISINTHELOWERSTATUSINMANAGINGP嘲ECTS，ONTHEOTHERHAND，AEROENGINEDEVELOPINGPROJECTSADOPTTHEUNIQUEMULTILEVELMANAGEMENTMODE，WHICHNEEDSDEMANDINGTEAMWORK，SOITSNECESSARYTODEVELOPPROJECTMANAGEMENTTECHNOLOGYANDRELEVANTAPPLIEDTECHNOLOGYUSINGTHEMANAGEMENTREQUIREMENTINTHEDEVELOPMENTPROCESSASAPOINTOFDEPARTURE，THISPAPERANALYZESTHECHARACTERISTICSOFAEROENGINEPROJECTS，ANDTHENSTUDIESTHEFORMATIONTECHNIQUESOFMANAGEMENTPLATFORMSUITABLEFORCHINESEAEROENGINEDEVELOPINGPROJECTSTHEMAJORRESEARCHJ曲ISDESCRIBEDASSHOWBELOWTHEREQUIREMENTSANALYSISOFAEROENGINEPROJECTMANAGEMENTPLATFORMTHECHARACTERISTICSANDLIFECYCLEOFCHINESEAEROENGINEPROJECTSAREANALYZEDTHEDEVELOPMENTHISTORYOFMANAGEMENTTECHNOLOGYANDMAINPROBLEMSINTHECUFFENTAEROENGINEPROJECTSMANAGEMENTAREINTRODUCEDBASEDONTHEM，THEREQUIREMENTSOFMAINFUNCTIONSANDBUSINESSINTEGRATIONOFCHINESEAEROENGINEPROJECTMANAGEMENTPLATFORMARESUMMARIZED，2，THEKEYTECHNOLOGYSTUDYOFAEROENGINEPROJECTMANAGEMENTPLATFORMAEROENGINEPROJECTMULTILEVELPLANNINGCHARACTERISTICSOFAEROENGINEPROJECTAREANALYZEDINTHISPAPERCOMBINEDWITHTHECONSTRUCTIONOFAEROENGINEGLOBALWBS，MULTILEVELIL

簡介：南京航空航天大學(xué)碩士學(xué)位論文基于GIS、GPS通用航空飛行保障系統(tǒng)的初步研究姓名陳泐申請學(xué)位級別碩士專業(yè)安全技術(shù)與工程指導(dǎo)教師韓松臣20070101基于GIS、GPS通用飛機飛行保障系統(tǒng)的初步研究IIABSTRACTWITHTHEMESUCCESSIVEOPENINGINLOWAIRZONEASANADVANCEDTECHNOLOGYGENERALAVIATIONWILLPLAYAMEESSENTIALROLEINCHINATHEGENERALAVIATIONFLIGHTSECURINGSYSTEMWILLENSURESAFETYOFAIRPLANESFLIGHTASTOFULFILLTASKSPROMOTINGTHERAPIDDEVELOPMENTOFAVIATIONAFTERREFERRINGTOMANYSTSOFCIVILAIRPLANEFLIGHTSECURINGSYSTEMSTHEDISSERTATIONPROPOSESONEKINDOFAVIATIONFLIGHTSECURINGSYSTEMOFHIGHABILITYPRICERATIOWHICHISBASEDONTHEATMCNSTECHNOLOGYGISGPSTECHNOLOGYEMPLOYINGADVANCEDEXCELLENTMATHEMATICALPROGRAMTHISSYSTEMCOULDPROVIDEABILITYFFLYINGCONTRADICTIONDETECTIONCAUTIONINGDURINGTHEPERIODOFLINGDECISIONMAKINGINTHREEDIMENSIONVISUALIZATIONFLIGHTSWITHTHEHELPOFGPSTECHNOLOGYGEOGRAPHYINFMATIONSYSTEMGISADSBTECHNOLOGYAIRSPACEDATABASETECHNOLOGYCOMPUTERSOFTWARETECHNOLOGYWITHTHEACTERISTICOFLOWPRICEHIGHABILITYTHISSYSTEMISVERYSUITABLEFGENERALAVIATIONTHISDISSERTATIONHASCOMPLETEDSOMEESSENTIALROLESINTRODUCEDTHETHEYMETHODOFREALIZINGTHESYSTEM’SFUNCTIONSKEYWDSGENERALAVIATION，F(xiàn)LIGHTSECURINGSYSTEM，GIS，GPS，DIGITALMAP

簡介：Y1104582工商管理碩士MBA學(xué)位論文SC航空公司競爭戰(zhàn)略探討作者譚雅年級05UBA學(xué)號205120280088指導(dǎo)教師塞斂定稿時間QZ生曼旦西南財經(jīng)大學(xué)成本銷售；培養(yǎng)低成本的企業(yè)文化等等。只有通過上述具體措施，才能有效實施競爭戰(zhàn)略，對公司的發(fā)展有著實際的應(yīng)用價值。綜上所述，SC航空公司在復(fù)雜的市場競爭中，應(yīng)提升綜合競爭能力，以鞏固市場地位、謀求發(fā)展。關(guān)鍵詞競爭戰(zhàn)略，差異化，成本領(lǐng)先

簡介：隨著市場經(jīng)濟的快速發(fā)展，航空產(chǎn)品同質(zhì)化的趨勢越來越明顯，航空公司從價格、服務(wù)間的競爭逐漸轉(zhuǎn)向?qū)蛻舻母偁?，常旅客計劃因此?yīng)運而生。常旅客計劃作為一種非價格的市場營銷策略，被國際民航運輸業(yè)普遍采用。隨著電子商務(wù)的發(fā)展，國外航空公司普遍運用客戶關(guān)系管理來提高對常旅客的服務(wù)能力，增強自己的核心競爭力，而客戶關(guān)系管理在國內(nèi)航空公司的運用還處于萌芽階段。本文以國內(nèi)A航空公司為例，運用客戶關(guān)系管理“以客戶為中心”的理念和方法，對A航空公司常旅客計劃的運作及發(fā)展進行了分析，明確了目前常旅客客戶關(guān)系中存在的問題。依照客戶關(guān)系管理價值鏈理論對客戶價值分析、客戶價值認識、價值網(wǎng)絡(luò)發(fā)展、價值方案、客戶關(guān)系管理等方面對常旅客計劃的客戶關(guān)系管理應(yīng)用進行了全面的分析研究。通過對A航空公司常旅客客戶價值的分析，提出了客戶價值矩陣和相應(yīng)的資源配置及客戶保持策略；對戰(zhàn)略意義客戶特性及價值敏感點進行了深入分析，并從服務(wù)、信息收集、溝通渠道、客戶關(guān)系四個方面確定了價值方案；并針對價值方案，提出了相應(yīng)的客戶關(guān)系管理計劃。同時為確?？蛻絷P(guān)系管理戰(zhàn)略在常旅客計劃中的全面實施，對企業(yè)的支持系統(tǒng)提出了改進意見。

簡介：中國海洋大學(xué)碩士學(xué)位論文我國航空物流產(chǎn)業(yè)競爭力研究姓名朱文彰申請學(xué)位級別碩士專業(yè)國際貿(mào)易學(xué)指導(dǎo)教師朱意秋20080601THECOMPETITIVENESSRESEARCHONOURCOUNTRYAVIATIONLOGISTICSLNDUSTRYABSTRACT強EAVIATIONLOGISTICSISTHEPROCESSOFWHICHITTAKESTHEAVIATIONGOODSTRANSPORTATIONASTHEMAINTRANSPORTMODEANDUSESTHEAIRMOVEMENTPROFESSIONALRESOURCESTODOTHEBENEFITCIRCULATIONANDTHESTORAGEFROMTHESUPPLYINGPLACETOTHERECEIVINGPLACEEFFECTIVELYTOMEETTHECUSTOMERNEED，ITINTEGRATESTHETRANSPORTATION，THEWAREHOUSING，THELOADINGANDUNLOADING，THEPROCESSING，THEREORGANIZATION，THEALLOCATIONANDINFORMATIONINTOTHEORGANICSYNTHESISTOFORMTHECOMPLETESUPPLYCHAIN．PROVIDESMULTIFUNCTIONALANDINTEGRATEDCOMPREHENSIVESERVICEFORTHEUSER．弧EAVIATIONLOGISTICSINDUSTRYISONEKINDOFCOMPLEXANDPOLYMERICINDUSTRYWHICHFORMSTHROUGHTHEAVIATIONLOGISTICSRESOURCESINDUSTRIALIZATION．ITSINDUSTRIALMARKETMAINBODYMAINLYINCLUDESTHEAIRLINES，THEAIRSTATION，THEAVIATIONLOGISTICSENTERPRISEANDSOON．INTHELASTFEWYEARS，ALONGWITHOURCOUNTRYECONOMICALTRADE’SDEVELOPMENT，THEAVIATIONCARGOFREIGHTVOLUMEGROWINGEXPLOSIVELY,THESTATUSOFTHEAVIATIONLOGISTICSINDUSTRYISGETTINGMOREANDMOREIMPORTANTASANEMERGINGSERVICEBUSINESSINOURCOUNTRYNATIONALECONOMY．THROUGHOURCOUNTRYMARKETECONOMYDEVELOPSDEEPLYANDTHEGOVERNMENTLOOSESTHEAVIATIONLOGISTICSMARKETADMITTANCE，MOREANDMOREAIRLINESESTABLISHTHESPECIALLOGISTICSENTERPRISE，ANDSOMESTRENGTHFULPRIVATELYOWNEDLOGISTICSENTERPRISESENTERANDPARTICIPATEINTHECOMPETITION。MEANWHILE，ALONGWITHOURCOUNTRYJOININGWTO，THEDOMESTICAVIATIONLOGISTICSMARKETGETSLOOSERFURTHERLY,THEOVERSEASLARGESCALEAVIATIONLOGISTICSENTERPRISEENTERSTHEDOMESTICMARKETONEAFTERANOTHERANDFORMSTHEFIERCECOMPETITIONWITHOURCOUNTRYORIGINALAVIATIONLOGISTICSENTERPRISE．UNDERTHISKINDOFSITUATION，RESEARCHINGOURCOUNTRYAVIATIONLOGISTICSINDUSTRYINTERNATIONALCOMPETITIVENESSCONDITIONANDHOWTOFORMULATETHEAVIATIONLOGISTICSDEVELOPMENTALSTRATEGY,BECOMESTHEMOSTIMPORTANTQUESTIONFOROURCOUNTRYAVIATIONLOGISTICSENTERPRISETOPARTICIPATEINTHEMARKETCOMPETITION．髓EINDUSTRIALINTERNATIONALCOMPETITIVENESSISANORGANICINTEGRATIONWHICHISMADEOFMANYKINDSOFMUTUALCONNECTIONS，THEINTERACTIONESSENTIALFACTORS，ISACOMPLEXSYSTEM．THEREFORETHEACADEMICCIRCLEALSODOESNOTHAVETHEUNIFORMAND，DEFINITEASSESSMENTMETHODABOUTTHEINDUSTRIALINTERNATIONALCOMPETITIVENESS’SRESEARCH。THISARTICLEUSESTHESWOTANALYTICMETHODTORESEARCHOURCOUNTRYAVIATIONLOGISTICSINDUSTRYCOMPETITIONABILITYCOMBININGWITHTHEAVIATIONLOGISTICSINDUSTRYTHECHARACTERISTIC，LOCATEOURCOUNTRYAVIATIONLOGISTICSINDUSTRYSLEVELOFDEVELOPMENTACCURATELYANDCLEARLY,CARLTHUSFORMULATETHETARGETORIENTED，PRACTICALANDFEASIBLECOUNTERMEASURES．ITISUSEFULFOROURCOUNTRY’SAVIATIONLOGISTICSENTERPRISETODEVELOPINTHERIGHTWAY,ANDCOMPETEWITHTHEOVERSEAS

簡介：北京交通大學(xué)碩士學(xué)位論文民用航空電子銷售系統(tǒng)分析與研究姓名金立欣申請學(xué)位級別碩士專業(yè)控制工程指導(dǎo)教師呂永波20070601|E夏鑾適本堂童些亟堂位I金塞△旦SI墾△￡至ABSTRACTGLOBALDISTRIBUTIONSYSTEMISANIMPORTANTCOMPONENTOFTHELARGEANDAERONAUTICALINFORMATIONMANAGEMENTCONTROLSYSTEM，PROVIDINGAERONAUTICALINFORMATIONPRODUCTSFORTHEMAJORAVIATIONAGENTSATPRESENT，CHINASGLOBALDISTRIBUTIONSYSTEMISONLYASYSTEMBASED，INCOMPARISONWITHFOREIGNCOUNTRIESISSTILLRELATIVELYBACKWARDINANUMBEROFAREASINURGENTNEEDOFIMPROVEMENTANDINTEGRATIONTHROUGHSTUDYTHETECHNICALLEVELOFGLOBALDISTRIBUTIONSYSTEMABROADINRECENTYEARSANDCHINASDEVELOPMENTOFSIMILARSYSTEMSINTHESTATUSQUO，ANDTHEIMPACTOFCHINA’SAVIATIONMARKETINFORMATIONPRODUCTSBYFOREIGNENTERPRISES，MADEAMOREPROFOUNDSTUDYTOTHEFUTUREDEVELOPMENTOFCHINASGLOBALDISTRIBUTIONSYSTEMTOPICSWITHGREATPRACTICALSIGNIFICANCEFIRSTPAPERANALYZEDTHEFORMATIONANDDEVELOPMENTOFTHESITUATIONATHOMEANDABROADOFGLOBALDISTRIBUTIONSYSTEM，ANDSETTHEBASICPRINCIPLESANDPATHFORMETHODDESIGN，ANALYZEDTHEBASICFUNCTIONSOFVARIOUSOPTIONS，CONSTRUCTEDTHEBASICFRAMEWORK；COMPREHENSIVELYEVALUATEDTHESEVENMAJORCATEGORIESFORTHETHREEPROGRAMSCOST，SCHEDULEANDRISKOFCHINASGLOBALDISTRIBUTIONSYSTEMFROMFULLYIMPORTEDTYPE，INDEPENDENTRESEARCHANDDEVELOPMENTTYPE，INTRODUCTIONOFABSORPTIONTYPEEVALUATIONRESULTSSHOWTHATTHEINTRODUCTIONOFABSORPTIONTYPEPROGRAMHASOBVIOUSADVANTAGESSORECOMMENDEDINTRODUCEABSORPTIONTYPETOCHINASGLOBALDISTRIBUTIONSYSTEMOFCHOICEPROGRAMSFURTHERFROMTHEINTRODUCTIONOFABSORPTIONTYPEANDTHECURRENTSYSTEMANALYSISANDEVALUATIONOFCHINA’SGLOBALDISTRIBUTIONSYSTEM，TOUNDERSTANDTHEGAPOFTHEPRESENTSYSTEM，TOPROVIDEDDIRECTIONANDBASISFORIMPLEMENTATIONANDIMPROVEMENTOFTHEPROGRAMSOASTOPROVIDEUSEFULASSISTANCEFORPROMOTEOFCHINASGLOBALDISTRIBUTIONSYSTEMUPGRADEDKEYWORDSGLOBALDISTRIBUTIONSYSTEM；AVIATIONAGENTS；BASICFRAMEWORK；COMPREHENSIVEEVALUTION