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簡介：誓85639‘B＆R日JⅡⅡ學位論文論國際航空運輸承運人的責任制度導師、職稱工作單位題目高峰作者姓名屈廣清教授大連海事大學申請學位級別碩士專業(yè)名稱國際法學論文提交日期2004年9EL論文答辯日期2004年10月學位授予單位大連海事大掌ABSTRACTFROMTHEMOMENTWHENTHEHUMANBEINGSREALIZEDTHEIRDREAMOFAVIATIONAVIATIONHASBEENAPROFESSIONWITHEXPLICITINTERNATIONALFEATURESINTHEPROCESSTOCALTYOUTT11EAIRTRANSPORTACTIVITIES，THEREALENOTONLYSUCHPUBLICLEGALPROBLEMSASTHESOVEREIGNJURISDICTIONOFDIFFERENTSTATES，ANDTHENATIONALITYOFAIRCRAFTS，BUTTHECONFLICTSOFLAWSINDIFFERENTCOTMTRIESCONCEMINGTHESCOPEOFLIABILITYOFTHECARRIER，THEIMPUTATIONPRINCIPLEANDTHEJUDICIALJURISDICTION，ETCFROMTHEWARSAWCONVENTIONOF1929TOTHEHAGUEPROTOCOLOF1955ANDTHESERIESOFLEGALDOCUMENTSINTHEDEVELOPMENTOFWARSAWSYSTEM，UNTILTHENEWLYEFFECTEDMONTREALCONVENTIONOF2003ITTURNSOUTTHATPARTOFTHERULESRELATINGTOTHELIABILITYOFCARRIERININTERNATIONALAIRTRANSPORTHASBEENSUCCESSFULLYUNITEDINTHEINTEMATIONALCOMMUNITYHOWEVERITISOBVIOUSTHATWITHTHEINCESSANTINNOVATIONINAIRTECHNOLOGYANDOPERATION，THEINTEMATIONALCONVENTIONSWILLNOTBEABLETOCOVERA11THEPROBLEMSCONCERNINGTHELIABILITYOFCARRIERININTEMATIONALAIRTRANSPORT，LEAVINGMUCHLEGALGAPTOBEREGULATEDANDINTERPRETEDBYTHEDOMESTICSUBSTANTIVELAWSOFDIFFERENTCOUNTRIESTHISESSAYISSUPPOSEDTOANALYZETHEEVOLUTIONOFLIABILITYOFCARRIERININTERNATIONALAIRTRANSPORTANDITSIMPACTONCHINA’SCIVILAVIATIONINDUSTRYBYEXAMININGTHEDEVELOPMENTOFPRIVATELAWOFINTERNATIONALAIRTRANSPORTKEYWORDSAIRTRANSPORT，THECARDER，THEEVOLUTIONOFLIABILITY

簡介：西南財經大學碩士學位論文中外航空公司戰(zhàn)略執(zhí)行比較基于平衡記分卡的分析姓名王躍申請學位級別碩士專業(yè)工商管理指導教師楊丹20041101公司戰(zhàn)略地圖，分析其欠缺之處，提出改進后的戰(zhàn)略地圖。第四部分將兩家公司的歷史及現狀、經營環(huán)境及戰(zhàn)略、戰(zhàn)略執(zhí)行等方面進行比較，形成利于中國民航業(yè)未來發(fā)展的五點啟示清晰、準確的戰(zhàn)略定位是民航企業(yè)發(fā)展的前提；差異化的市場營銷策略是民航企業(yè)發(fā)展的“法寶”；科學的內部流程是民航企業(yè)效率的源泉；學習型、創(chuàng)新型的人才隊伍是民航企業(yè)發(fā)展的基石；獨特的組織文化是民航企業(yè)持續(xù)發(fā)展的動力。本文所作的貢獻主要有兩個方面一是試圖用平衡記分卡的思想和方法去詮釋美國西南航空公司的成功，去分析幽川航空公司戰(zhàn)略執(zhí)行上的不足，這是一個有益的嘗試；二是通過中外兩家航空公司的對比，找出我國航空公司同國外航空公司在戰(zhàn)略定位及執(zhí)行上的差距，提出改進方法。關鍵詞平衡記分卡、戰(zhàn)略地圖、執(zhí)行、西南航空公司、四川航空公司

簡介：西北工業(yè)大學碩士學位論文基于客戶關系管理的航空公司營銷管理研究姓名郭俊鵬申請學位級別碩士專業(yè)管理科學與工程指導教師劉西林20050301西比工業(yè)人學碩卜論文ABSTRACTWITHTHEDEVELOPMENTOFMARKETECONOMYOFOURCOUNTRYTHETRADITIONALMARKETINGWAYCANTSATISFYTHECOMPETITIONOFENTERPRISESINTHEMARKETTHENEWMARKETINGIDEAISEMERGINGCONSTANTLYWHICHCHANGESTHECOREOFMARKETINGFROMTHEPRODUCTSINTOTHECUSTOMERASTHEPROFITSOURCEOFENTERPRISESTHECUSTOMERREQUIRESENTERPRISESCONSTANTUNDERSTANDINGDISCOVERYDEVELOPSANDMEETINGDEMANDSOFCUSTOMERANDTHEENTERPRISESSHOULDESTABLISHTHESTEADYRELATIONWITHTHECUSTOMERBYUSINGCUSTOMERSINFORMATIONEFFECTIVELYCUSTOMERRELATIONSHIPMANAGEMENTSYSTEMCANTRAINTHEGOODRELATIONWITHTHECUSTOMERAI記REALIZETHEMAXIMIZATIONOFCUSTOMERSVALUEANDENTERPRISESINCOMEONTHEFOUNDATIONOFRESEARCHINGTHETHEORYOFMARKETINGMANAGEMENTANDCUSTOMERRELATIONMANAGEMENTCRMAIMINGATTHERESEARCHOBJECTTHECURRENTSITUATIONOFMARKETINGMANAGEMENTOFAAIRLINETHISPAPERPOINTSOUTTHATITISIMPORTANTWAYANDMETHODBYUTILIZINGCRMSYSTEMTOIMPROVEANDAMELIORATEEFFECTIVELYTHEPROBLEMSFACEDINTHEMARKETINGMANAGEMENTTHROUGHRESEARCHINGTHECUSTOMERSEGMENTATIONOFCUSTOMERRELATIONSHIPMANAGEMENTOFAAIRLINEPROPOSEMETHODOFTHEFURTHERCUSTOMERSEGMENTATIONBASEDID3ALGORITHMWHICHREALIZESCUSTOMERSEGMENTATIONOFAAIRLINEROUNDLYANDSYSTEMATICALLYTHROUGHANALYZINGTHEDEMANDFORCRMSYSTEMOFAAIRLINEHAVECHOSENTHEDEVELOPMENTMETHODTHATPROTOTYPECOMBINESWITHSTRUCTUREANDTHEMODELTHATBSSTRUCTURECOMBINESWITHCSSTRUCTUREANDDONEANALYSISPROCEDUREOFTHEBUSINESS，STRUCTURALDESIGNANDCOURSEDESIGNOFTHESYSTEMONTHISBASISHAVECARRIEDONDETAILEDANALYSISANDDESCRIBEDTOSEVERALPIECESOFIMPORTANTANDTYPICALFUNCTIONMODULEINTHESYSTEMANDDISCUSSEDTHEREALIZATIONOFTHEFURTHERCUSTOMERSEGMENTATIONBASEDID3ALGORITHMFROMSOFTWAREINTERFACEANDCODEFINALLYPOINTEDOUTTHEMETHODOFSYSTEMTESTINGANDSYSTEMTESTINGCOURSECARRIEDONINTHECOURSEOFDEVELOPINGKEYWORDSIMARKETINGMANAGEMENTCRMID3ALGORITHM

簡介：北京交通大學碩士學位論文提升我國航空企業(yè)核心競爭力的研究姓名苑玉節(jié)申請學位級別碩士專業(yè)企業(yè)管理指導教師常丹20050301北京交通大學碩士學位論文ABSTRACTHOWTOMAKETHEENTERPRISEBEMOREEFFICLENTANDCANTINUALDEVELOPMENTISAPROBLEMOFMANAGERANDENTERPRISERINTHECOMPETITIREMARKET，WEKNOWTHESEPERMANENTSUCCEEDENTERPRISE，SUCHASNOKIA，SIEMENS，DUPONTASTHESAMETIME，WETAKENOTICEOFTHOSEFAMOUSFAILINGGROUP，SUCHASHYUNJU，ENRONANDWHYAPPEARTHEDISPARATEPHENOMENONTHECONCEPTOFCORECOMPETENCEMAYCONVECTIVELYEXPLAINCORECOMPETENCEISCOMPETITIVECAPABILITY，ANDTHISCAPABILITYISSPECIALANDDIFFICULTTOCOPY，WHICHISTHERESOURCEANDMOTIVITYTOBESUPERIORITYSOTHEAPPLICATIONRESEARCHOFCORECOMPETENCEISVERYEXIGENTTOOURENTERPRISETOPARTICIPATEININTERNATIONALCOMPETITIONWITHTHEGLOBALINTEGRATIRE，ALLIANCE，COLLECTIVIZEANDTHESKYOPENING，CHINACIVILAVIATIONWILLFACEFLINTYTRIBULATION，SOOURENTERPRISEMUSTIMPROVECORECOMPETENCEURGENTTOBUIIDUPINTERNATIONALCOMPETENCEATTHEPRESENTTIME，THETHREEAIRWAYSFINISHEDCOMBINATIONSEEMINGLY，BUTTHEREISALONGWAYTOBEINTEGRATIREINDEEDCOMPETITIONISVERYSTINGINGINTHEDOMESTICMARKET，BUTTHEMEANSISVERYSINGLEANDDOSE，USUALLYBYLOWERINGTHEPRICEORINITIATINSPRICEWARIN2003，YANGYUANYUAN，THEDIRECTORGENERALOFCLV兒AVIATION，ANNOUNCEDTHATCHINACIVILAVIATION’SSTRUGGLINGGOALISFROMBIGTOSTRONGINTHECOMINGTWENTYYEARSBUTSTRONGCOUNTRYISNOTONLYEMBODYINQUANTITY，BUTALSOEMBODYINOUALITYSOWEMUSTSTUDYTHEEXPERIENCETHATNATIONALSUCCEEDAIRLINECOMPANY，CONFIRMOURCOMPETITIRESTRATEGY，ADVANCEKEYESSENTIALOFCIVILAVIATION，REFORMMANAGEMENTMODE，ANDBUILDUPOURCOMPANY’SCORECOMPETENCEACCORDINGLYMAKEOURCOUNTRYFROMBIGTOSTRONGINCIVILAVIATIONKEYWORDSCORECOMPETENCECOMPETITIVESTRATEGY，KEYESSENTIALOFINDUSTRY，MANAGEMENTMODE

簡介：上海交通大學碩士學位論文中國國際航空公司品牌發(fā)展戰(zhàn)略姓名范何云申請學位級別碩士專業(yè)工商管理MBA指導教師孟憲忠20050108BRINGSTRATEGYOFAIRCHINAABSTRACTWITHTHEAMAZINGDEVELOPMENTOFTHEECONOMYINCHINANOWADAYSCHINAAIRLINEINDUSTRYASTHEVANEOFMACROENVIRONMENTISADVANCINGWITHBIGSTRIDESAFTERTHERESUMPTIONTOWTOOFCHINATHESKYABOVETHETERRITYISABOUTTOOPENUPTOTALLYTOTHEBIGBROTHERSWLDWIDETHEFIERCECOMPETITIONINDOMESTICMARKETISTURNINGGLOBALWILLNATIONALBRSSTILLSURVIVETHEBESIEGEMENTOFALLTHEPOWERFULFEIGNBRSIFNOTFTHEADEQUATEBRINGMINDSMANAGEMENTSKILLSAFTERTHEDEFINITIONOFBRINTHEFIRSTCHAPTERTHEMAJFACTSOFTHEDEVELOPMENTINCHINAAIRLINEINDUSTRYAREPRESENTEDINTHESECONDONEASWELLTHEEXPLANATIONOFTHEIMPTANCEOFBRTOCHINESEAIRLINESSINCEABRCAN’TBEEVOLVEDINASUNSETINDUSTRYALSOTHEBRINGPROCESSNEEDTHEINVOLVEMENTOFSOMESPECIFICCPATIONTHEWRITERMAKESTHEINTRODUCTIONOFAIRCHINAINCHAPTER3BYEMPLOYINGTHEMICHAELPTERSFIVEFCESMODELTHECOMPETITIVEANALYSISOFAIRCHINAISCONDUCTEDTOBETTERUNDERSTTHEINDUSTRYCONTEXTINCLUDINGINDUSTRYCOMPETITSPOTENTIALENTRANTSBUYERSSUBSTITUTESSUPPLIERSALSOACONCISEDEVELOPMENTSTRATEGYOFAIRCHINAISCONCLUDEDBYUSINGSWOTANALYSISMETHODCHAPTER4ISTHEMOSTIMPTANTPARTOFTHETHESISTHEWRITERELABATESTHEMAINSIDEASABOUTBRMANAGEMENTTHROUGHTHEASPECTSOFBR

簡介：中國分類號F8309密級單位代號11903學號02720212上海大學⑧碩士學位論文SHANGHAIUNIVERSITYMASTER’STHESISL題以現代物流理念整合目我國航空貨運作者學科專業(yè)導師完成日期』重擔一鎣產業(yè)經濟學鱧量儉二零零四年十二月ABSTRACTWITHTHEDEVELOPMENTOFECONOMICALGLOBALIZATION，THEMANUFACTURERSPRODUCECOMMODITYALLAROUNDTHEWORLDTHEENTERPRISESFOCUSMOREATTENTIONONTHEIROWNCOREBUSINESSASARESULT，THEYOUTSOURCETHEIRLOGISTICSOPERATIONANDREQUESTFORONE。STOPANDINTENSIVESERVICECOMPUTERINDUSTRYASAREPRESENTATION，HIGHTECHINDUSTRYHASHIGHERVALUEADDED，SHORTERLIFECYCLEANDNEEDFASTERRESPONSETHEREFORE，INMANYCASES，AIRTRANSPORTATIONISTHEIRFIRSTCHOICE，WHICHPROVIDESNEWOPPORTUNITYFORTHEDEVELOPMENTOFAVIATIONLOGISTICSOBSERVEDHUGEPOTENTIALOFAIRFREIGHTMARKETINCHINA，FOREIGNAVIATIONCOMPANIESHAVEMADEGREATSTRIDESFORWARDTOCHINA’SAVIATIONLOGISTICSINTHEPASTSEVERALYEARSNONETHELESS，CHINA’SAIRFREIGHTENTERPRISESTILLQUITELIMITEDTHEIREFFORTSINPROVIDINGTRADITIONAL，THEAIRPORTTOTHEAIRPORTTRANSPORTATIONANDDON’THAVEDEEPMASTEROFTHEIDEAOFAIREARTHINTEGRATEDSUPPLYCHAINOPERATIONANDCAN’TMEETCUSTOMER’SDEMAND一“ONESTOP”ANDINTENSIVESERVICEBASEDONTHETHEORYOFMODERNLOGISTICS，THISPAPEREXPLOREDTHEIDEATHATTHEESSENCEOFLOGISTICSWASTOINTEGRATERESOURCES，TOPURSUEHIGHVALUEADDEDANDTORAISEECONOMICALEFFICIENCYOFENTERPRISESTHROUGHSUPPLYCHAINMANAGEMENTTAKINGTHEAIRFREIGHTENTERPRISESASTHEENTERINGPOINT，THEPAPERSTUDIEDTHEPRESENTSTATUSANDTHEDEVELOPMENTOFTHEDOMESTICANDFOREIGNAVIATIONINDUSTRYANDDREWTHECONCLUSIONTHATCHINA’SAVIATIONLOGISTICSENTERPRISESSHOULDESTABLISHTHEAIRNETWORK，EARTHNETWORKANDINFORMATIONII

簡介：四川大學碩士學位論文SC航空公司西部支線航空市場營銷策略研究姓名張昊申請學位級別碩士專業(yè)工商管理指導教師蔡小于20050101ANALYSISANDRESEARCHONTHEWESTERNCHINAREGIONALAVIATIONMARKETINGOFSCAIRLINESGRADUATESTUDENTZHANGHAOSUPERVISORCAIXIAOYUABSTRACTWJTHHIGHGROWTHOFCHINESEECONOMYANDTHEDEEPENINGOFWESTERNDEVELOPMENT，RELYONTHEABUNDANTTOURISTRESOURCES，THEREGIONAAVIATIONMARKETOFTHEWESTERNCHINAHASENTEREDFASTGROWTHSTAGE，BUTTHELAGGING0FNATIONAIIELEVANTPOLICIES，THEUNREASONABLEARRANGEMENTOFTHEREGIONALAIRPORTANDTHEHIGHOPERATIONCOSTOFAIRLINESISSTILLLIMITINGTHERAPIDDEVELOPMENTOFWESTERNREGIONAAVIATIONANDWITHTHEEIVILAVIATIONMARKETREFORMTHECOMPETITIONOFWESTERNREGIONALAVIATIONWILLBEFIERCERUNDERTHISSITUATIONHOWSHOUIDSCAIRNNESCONSOLIDATEANDINCREASEONE’SOWNSHAREINTHEWESTERNREGIONALAVIATIONMARKETHOWTOOBTAINMOREDEVELOPMENTANDHOWTOSERVEFORLOCALECONOMYDEVELOPMENTBETTERING，THISPAPERAPPLYTHESWOTMETHODTOANALYZETHESTRENGTHS，WEAKNESSES，OPPORTUNITIESANDTHREATENSOFSCAIRLINESINTHEWESTERNCHINAREGIONALAVIATIONMARKET，PUTFORWARDTHEOPINIONINMARKETINGSTRATEGYOFSCAIRIINESINSUCHMARKETKEYWORDSREGIONALAVATIONANALYSISMARKETLNGSTRATEGY

簡介：上海交通大學碩士學位論文試論上海航空樞紐在民航全球化背景下的建設特征姓名孫永強申請學位級別碩士專業(yè)公共管理指導教師葉江20050612ONTHECONSTRUCTIONCHARACTERISTICSOFSHANGHAIAVIATIONHUBAGAINSTTHEBACKGROUNDOFAVIATIONGLOBALIZATIONABSTRACTINORDERTOACHIEVETHEGOALOFGOINGBEYONDFROMAHUGEAVIATIONCOUNTRYTOANAVIATIONPOWER，THECIVILAVIATIONADMINISTRATIONOFCHINACAACQUICKENSTHEPACEOFDRIVINGSTRATEGYOFPROMOTINGCHINATOBEANAVIATIONHUB。SHANGHAI，ASAREGIONWITHTHEFURTHESTDEVELOPPOTENTIALINECONOMY,FINANCE,TRADEANDTRANSPORTATIONINCHINA，RESPONDSTHENATIONALSUMMONSACTIVELYANDMAKESGREATEFFORTSTOCONSTRUCTSHANGHAIAVIATIONHUB。HOWTOCORRECTLYUNDERSTANDANDSPEEDUPTHECONSTRUCTIONOFSHANGHAIAVIATIONHUBUNDERTHEAVIATIONGLOBALIZATIONISANISSUESTUDIEDINTHISARTICLE。CURRENTSTATUSOFFOREIGNSPECIFICLARGESCALEHUBSWASINTRODUCEDFIRSTANDCOMPARISONOFHUBCONSTRUCTIONINITIATIVEWASMADELATER，ONTHEBASICOFWHICHROLEANDFUNCTIONOFGOVERNMENTISANALYZEDPRELIMINARILY，ASWELLASTHERELATIONSHIPOFCOOPERATIONANDTASKALLOCATIONBETWEENCONSTRUCTIONATTENDEES。EACHCONSTRUCTIONCHARACTERISTICSWEREDISCUSSEDFURTHERMOREINCLUDINGINTRODUCTIONOFRELATEDFACILITIES。ATTHEEND，RELATEDSOLUTIONSANDSUGGESTIONSWEREPUTFORWARD，ESPECIALLYOFTHEPOLICYSUPPORTFROMCENTRALGOVERNMENT，WITHCOMBINATIONTOCURRENTSTATUSOFSHANGHAIAVIATIONHUBANDNECESSITIESFORCITYDEVELOPMENT。OWNVIEWONHOWTOEXPANDTHEVISIONTODEVELOPINTERNATIONALMARKETISPRESENTEDTOO。ITISBELIEVEDTHATTHEARTICLECONTRIBUTETOTHECONSTRUCTIONOFSHANGHAIAVIATIONHUB。KEYWORDSAVIATIONHUB，GLOBALIZATION，CONSTRUCTIONCHARACTERISTIC

簡介：分類號密級壘ⅡUDC學號Q28Q3Q19中國民用航空學院碩士學位論文航空客運收益管理中座位容量控制的模型與估算方法研究生姓名導師姓名盥昱蛔坐麴撞申請學位級別亟學科專業(yè)名稱壘些筐理堂所在院系萱堡堂醫(yī)論文答辯日期QI堡Q旦91旦一一一旦墾星墮至蘭墮堡土堂垡芝苧ABSTRACTREVENUEMANAGEMENTISDISCRIBEDASTOSELLTHERIGHTSEATSTOTHERIGHTCUSTOMERSATTHERIGHTPRICEINTHERIGHTTIMEANDWITHITCOMPANIESCANGAINMAXIMUMREVENUEFROMTHESALEOFTHEIRPRODUCTSINAIRLINECOMPANIES，REVENUEMANAGEMENTISDEFINEDASTOSELLTHEIRFIGHTSEATSINTHEMOSTREASONABLEPRICETHROUGHEXERTINGFORECASTING，OPTIMIZINGANDSOON，ANDTOMAXIMIZETHEWHOLEREVENUEOFCOMPANIESSINCEAMERICAAIRLINECOMPANYFIRSTUSEDREVENUEMANAGEMENTSYSTEMIN1980’S，THEMOSTAIRLINECOMPANIESINTHEWORLDHAVETHINKEDMUCHOFREVENUEMANAGEMENTRESEARCHANDUSEDREVENUEMANAGEMENTSYSTOMONEBYONEACCORDINGTOINVESTIGATION，REVENUEMANAGEMENTNMYADDTHEREVENUEOFAIRLINECOMPANIESABOUTTHEPERCENTAGEOFTHREESEVENUEMANAGEMENTISANEWKINDOFMANAGEMENTANDMARKETINGSTRATEGIESACCORDINGTOTHEOPERATIONCONTROLMEANSOFAIRLINECOMPANIESANDDEVELOPMENTOFREVENUEMANAGEMENT，THESTUDYINGCONTANTOFREVENUEMANAGEMENTINCLUDESFORECASTING，OVERBOOKING，SEATINX’ENTORYCONTROLANDPRICINGANDAMONGTHEM，SEATINVENTORYCONTROLISTHECOREOFREVENUEMANAGEMENTITOBTAINSDATAFROMPRICING，SETTLEMENTSYSTEM，OVERBOOKINGSYSTEM，FORECASTINGSYSTEM，FIGHTPROGRAMSYSTEMANDBOOKINGSYSTEM，ANDOPTIMIZESTHEM，ANDTHENOUTPUTSOPTIMIZINGSEATDISTRIBUTIONPROJECTSTOBOOKINGSYESTEMWITHTHECONSTRUCTIONANDDEVELOPMENTOFHUBANDSPOKESYSTEMOFMOSTAIRLINECOMPANIESNETWORKSINTHEWORLD，ESTIMATINGMETHODSOFSEATINVENTORYCONTROLBEINGUSEDMOSTLYAREINTHECONDITIONOFROUTENETWORKACCORDINGTOTHEDEVELOPMENTOFINTERNATIONALANDOURCOUNTRY’SAVIATIONTRANSPORTATION，THEAUTHOR’SRESEARCHEMPHASISISSEATINVENTORYCONTROLESTIMATINGMETHODSINTHECONDITIONOFROUTENETWORKINTHISDISSERTATIONSEATINVENTORYCONTROLESTIMATINGMETHODSBEINGUSEDINTHEWORLDWILLBEPARTICULARLYINTRODUCEDANDTHEIRSHORTCOMINGWILLBEPOINTEDOUTANDTHEN，ONTHEBASISOFIT，TWONEWESTIMATINGMETHODSOFSEATINVENTORYCONTROLWILLBEPROPOSEDAVERAGEFORECASTINGDEMANDBINATECOMPARATIONMETHODBASEDONMINIMUMSQUREOFWEIGHTANDAVERAGEFORECASTINGDEMANDBINATECOMPARATIONMETHODBASEDONEIGENVECTORTHEAUTHORANALYZEFACTUALDATAOFAIRLINECOMPANIES，ANDCOMPARESESTIMATINGRESULTSOFTWONEWMETHODSWITHTHOSEOFESTIMATINGMETHODSBEINGUSEDINCOMPANIESFROMIT，WECANSEETHATTHEVALUEOFTWONEWMETHODSISBETTERCLOSETOTHEVIRTUALVALUEINADDITION，TWOMETHODSALGORITHMARESIMPLEANDEASYTOACCOMPLISHKEYWORDSREVENUEMANAGEMENT；SEATINVENTORYCONTROL；NETWORKREVENUEVALUE；ROBUSTNESS；EMSRB

簡介：北京交通大學碩士學位論文山東航空公司客戶服務的現狀及發(fā)展戰(zhàn)略研究姓名蘇中民申請學位級別碩士專業(yè)工商管理指導教師張文杰20050301北京交通大學碩士學位論文第五部分運用先進的管理理論和方法，結合作者的工作和研究，分析了山航在實施客戶服務戰(zhàn)略過程中應該采取的措施，明確了實施客戶服務戰(zhàn)略應該注意的關鍵問題，為實施戰(zhàn)略提供了一些切實可行的操作方法。第六部分是文章的總結部分，指出出于競爭發(fā)展的需要，山航迫切需要樹立一種優(yōu)秀的“超出顧客期望的服務質量”的公司形象并以此為核心打造公司的核心競爭力，創(chuàng)造優(yōu)于競爭者的競爭優(yōu)勢。作者希望本文能幫助山航迸一步找準市場定位，明確當前工作的中心任務，更好地把握局勢，抓住機遇通過實施有效的客戶服務戰(zhàn)略管理提高核心競爭力，贏得競爭優(yōu)勢實現真正意義上的可持續(xù)發(fā)展。不僅如此，作者更希望本文的一些觀點能對中國民航的真正市場化和國際化盡一份綿薄之力。關；2I嗣客戶服務；‘出略研究

簡介：西南財經大學碩士學位論文國內航空客運價格管理政策研究姓名羅偉麗申請學位級別碩士專業(yè)工商管理指導教師羅世傳20050501展的情況。第二章首先在簡要介紹馬克思主義的價格理論、市場供求理論、、價格機制的基本功能及發(fā)揮作用的條件的基礎上，運用西方經濟學中供給和需求以及供求彈性的理論分析了航空運輸業(yè)的供求特點，指出在航空運輸市場的供求都缺乏彈性的情況下，完全由供求來決定航空運價，有可能導致航空公司巨額虧損。第三章回顧了國內航空運價管理政策的變遷歷史，依據博弈論的方法分析了1998年國內航空公司惡性價格戰(zhàn)和當年國內民航業(yè)巨額虧損的原因，指出不具有強制性約束力的行業(yè)自律形式，是無法有效避免降價競爭的發(fā)生；惡性價格戰(zhàn)也不是當年航空公司業(yè)巨額虧損的唯一原因。對運價改革方案規(guī)定的現行運價管理政策從定價方式、基準價和浮動幅度的確定等方面進行了詳盡的分析，研究了國內航空客運價格的成本構成和水平，指出目前民航國內客運價格水平是合理的，但明顯存在著高價不夠高、低價不夠低的問題。第四章首先介紹了美國、巴西、德國政府對航空運價的管理，尤其對美國航空運輸業(yè)放松管制的歷程及其政策效果進行了詳細的分析，并指出了對我國航空運價改革的借鑒意義。其后提出了改進我國航空運價管理政策的建議。作者指出我國航空運價改革的進程與當前我國國民經濟發(fā)展水平和航空運輸業(yè)發(fā)展水平相一致的。雖然由航空公司完全自主定價應是我國航空運價改革的方向，但是運價目前在形成和水平變動等方面存在的問題并不是民航行業(yè)主管部門簡單地完全放開運價就能夠解決的。航空運價管理的改革應與國民經濟發(fā)展水平、國內航空運輸業(yè)的發(fā)展程度以及國內民航市場的發(fā)育相一致，任何航空運價管理方面的重大政策出臺都需要綜合考慮行業(yè)內外的環(huán)境，選擇適當時機。關鍵詞航空運價政策研究

簡介：中山大學碩士學位論文Y766333基于J2EE框架與SAS組件的航空公司客戶關系管理分析系統的設計與實現專業(yè)應用數學申請人陳秋曉導師朱思銘教授主席曾耘委員CF娩，刁鋤彳鍬、張二零零五年五月ABSRN“心DESIGILANDIMPLEMEM0F加FWAY’SCUSTOMERRELATIONSHIPMANAGEMENTSOFTWARESYSTEMBASEDONJ2EEARCHITECTILRE鋤DSASCOMPONEMMAJORAPPLIEDMATHEMATICSNAMECHENQINXIAOSUPERVISORPRO￡ZHUSIMINGABSTRACTCIISTOMERRCIA啦NSHIPMAMGE呲NLCRDSO腳盯ESYSTEMSHAVCSIGNIFICAMLYB00STEDTHEMANAGEMEMCAPADTYANDC髓CJENCYOF∞珥PANJESTHATBAVCD印LDYEDTHE∞SOLUTIO璐FREQUCMF1YCFSYSTEMISANILLLPORTANTPANOFTHCCRMSOLUTIONSINAIRWAYSANDTHJSTLIESISD∞IBNSAⅡDFEAKESANJRCRMSYSTEMBASEDONTHCFRCQUENTFLYERSYSTCMOF姐A礬INCCONLPANY，ABDUTDESIGNINGTH主SSYSTCNL’趟RCRMISBA∞D∞MEM甌觚DESTABLISHESAUMF0加1DALAMANBYANAIYZINGIHCDATAWHICHEXIST8JNTHCFBQUENTFLYERSYSTEM。加DALRCRMMAKCSTHECOITESPONDMGOPERATINGFILNCI；O地柚UNNEDENTITYWHICHINCLUDINGSTATISTICALANALY∞、DATAMMINGANDPOLICY8UPPORTCDABOUTTHESYSTEMARCHII鰣URC，TLLISTHCSISADOPTSDCSIGNPALTEMOFCOMBINIFLGJ纜E翹DSASCOMPONE鴯WH妯LNAKESAIRCRMC旺U∞SNOTONLYTHEPO粥疵LDALAA艙LYZILLGFILNCTIONSOFSAS，BUTALS0THEMERITOF刪LTILAYCRSILLJ2EE，THUSRCSOLVETHEPROBLCMOFOVEN婦盞DARC鹼ECTURCALLDSIMPLEFLINCTIONINA艫CRMSYSTEMANDTHISTLLESJSWILLALS0DISCUSSHOW～SJSU∞DILLJ2EEFILLALLY，THISTHCSISDEVELOPSASOLU渤NOF√缸RCRMKEY胃0RDSCRM，AIRC蹦，FREQUENTFLYERSYSTEM，J2EE，SASⅡ

簡介：東南大學碩士學位論文企業(yè)改革中的阻力分析以江蘇某航空企業(yè)的改革過程為例姓名何朝輝申請學位級別碩士專業(yè)工商管理指導教師吳廣謀20050618RESEARCHONTHERESISTANCESOFTHEENTERPRISEREFORMACASESTUDYOFJIANGSUACO叩ORATION’SREFONNSUPEN，ISORWUGUANGMOUGRADUATEHEZHAOHUISOUTHEASTUNIVERSITYABSTRACTITHASBEENWIDELYACKNOWLEDGED也ATTHEWORLDISCHANGINGRAPIDLYATANUNPRECEDENTEDPACEANDSPEED，ANDWITHGREATUNPREDICT￡【BILITYANDINFLUENCETHEPASTTWODECADESWITNESSEDNEWPRODUCTSANDPROCEDURESSPRINGINGUPOVEMIGHT，ANDTHISHASⅢGEDUSTOGRASPTHELAWSUNDE訂妒NGTHEREFORM行OMWHICHWECANACQUIREEXPERIENCESANDLESSONSTHEREFORE，INORDERTOENSURETHEREFONNMANAGEMENTTOBECARRIEDOUTSMOOTHLYANDTOACHIEVETHEULTIMATEREFONNGOAL，WEHAVETOCALMLYANDOBIECTIVELVANALYZETHERESISTANCESTOTHEREFORMSOTHATWECANOVERCOMETHEPROBLEMSBYCHANGINGTHERESISTAJLCESTOCOOPERATIONT王1ISPAPERCONSISTSOF矗VECHAPTERSCHAPTERONEDISCUSSESTHESIGNIFICANCEA11DBACKGROUNDOFTHEPRESENTSTUDY，REVIEWSMEPROBLEMSARISINGFROMTHEREFORMMANAGEMENTTHEORYANDPRACTICE，ANDEXPLAINSTHERESEARCHQUESTIONSANDMETHODOLOGYCHAPTERT訂OELABORATESTHEFOLLO訊NGT11REEFHDAMENTALREFOMTHEORIESTHEPUSHINGMODEL，THEDYNA面CBALANCINGANDCONSTALLTREFORMMODEL，ANDTHE1HEEME也ODMODEL，INCLUDINGTHEDEFROST，TRANSFB脅ING，AJLDFREEZINGSTEPS，ASWEUASTHETHREEPHASESINTHEREFO咖MANAGEMENTDEVELOPMENTCH印TERTKEEANALYZESINDETAILTHERESISTANCESTOREFIONNFROMTHEPERSPECTIVESOFORGANIZATIONALBEHAVIORANDMANAGEMENTSCIENCE，ANDCARRIESOUTAMRTHERDISCUSSIONONTHEHOTISSUESBASEDONTHETHEORIESOFENTE叩RISECULTURESTRATEGYWITHINDIVIDUALANDGROUPDECISIONMAKINGCHAPTERFOURELABORATESTHEPURPOSESANDDISCIPLINESOFTHERE氨11M，TOGETHERWITHTHEREFO脅METHODSANDSTEPSADDITIONALLY，ITSUGGESTSSOLUTIONSTOSUCCESS亂LREFORM，EMPHASIZINGINSPECMCTHESTRATEGIESAILDKEYSTOOVERCOMERESISTANCESAREFONNCASESTUDVOFTHEAIRCRA矗MAINTENANCEDEPANMENTOFANAIRLINESISDISCUSSEDINCHAPTERFIVE，、VHICHANALYZESTHERESISTANCESADSINGFROMTHEREFORMDROCESSFURTHE肌ORE，THEAUTHORATTEMPTSTOFINDMETHODSTOUNDERTAKETHEREFB肋INTHEEND，IMPLICATIONSCONCEMINGTHEREFORMINTHESTATEOWNEDENTE印RISESAREALSODISCUSSEDKEYWORDSENTERPRISEREFBRM；RESISTANCEANAIYSIS；COUNTERRESISTANCESTRATEGY；REFBRMPRACTICELL

簡介：南京航空航天大學碩士學位論文航空公司樞紐輻射運輸系統規(guī)劃設計研究姓名文可申請學位級別碩士專業(yè)交通運輸規(guī)劃與管理指導教師許俐20050101航空公司樞紐輻射運輸系統規(guī)劃設計研究ABSTRACTINORDERTOCHANGETHEPOINTTOPOINTTRANSPORTATIONMETHODANDBUILDUPAHUBANDSPOKETRANSPORTATIONSYSTEMWHICHBASEDONTHEC岍ELLTAVIATIONRESOURCESANDADAPTEDTOTHEAIRLINESINTHEBRANDNEWROUNDOFDEVELOPEMENTINTHEAVIATIONOFCHINA，WHICHMAKETHEINDUSTRYINALARGERSCALEANDMOREINTENSIVETHEAIMOFTHISPAPERISTOPROVIDEPROGRAMMINGMETHODOFHUBANDSYSTEMBASEDONCURRENTAVIATIONRESOURCESAIRPORTS，AIRROUTESANDAIRLINESTHEMAINCONTENTOFTHISPAPERINCLUDESTHEFOLLOWINGASPECTSFIRST，THEPAPERSETSFORTHTHERELATIONSHIPBETWEENTHESYSTEMANDTHERESOURCESANDBUILDSUPTHEPOINTTHATTHEPROGRAMMINGISBASEDONTHERESOURCESTHEN，THEPAPERDEFINESANDANALYZESTHETHREEESSENTIALSOFAVIATIONRESOURCE，ANDBUILDUPASYSTEMOFEVALUATINGINDEXANDANALYTICALDATA012THEAVIATIONRESOURCESFINALLYBASEDONTHESYSTEMBUILTUPINTHESCEONDPARTS，THEPAPERPROVIDESAPRIMARYMETHODOFPROGRAMMINGONTHEHUBANDSPOKESYSTEMOFAIRLINESINCHINAKEYWORDSAIRLINE，HUBAND～SPOKETRANSPORTATIONSYSTEM，AVIATIONRESOURCES，PROGRAMMINGLL

簡介：分類號密級UDC注1學位論文現代航空物流中心規(guī)模預測及其布局現代航空物流中心規(guī)模預測及其布局規(guī)劃的研究規(guī)劃的研究（題名和副題名）龔志鋒龔志鋒（作者姓名）指導教師姓名范守文副教授副教授電子科技大學電子科技大學成都成都（職務、職稱、學位、單位名稱及地址）申請學位級別碩士專業(yè)名稱機械電子工程機械電子工程論文提交日期20052論文答辯日期20053學位授予單位和日期電子科技大學電子科技大學答辯委員會主席評閱人年月日注1注明國際十進分類法UDC的類號電子科技大學碩士學位論文I摘要物流中心是處于樞紐或重要地位的物流集散地，具有較完整的物流環(huán)節(jié)，并能將物流集散功能、信息功能和控制功能等實現一體化運作的物流結點。航空物流中心是一個貨物流通的集散地，有著各種運營作業(yè)，是一個大型、復雜、多層次的物流系統。航空物流中心在我國是一個新生事物有關航空物流中心規(guī)劃設計方面的研究較少航空物流中心規(guī)模預測與布局方面的文獻更是難以見到幾乎沒有可參照的模式?，F代化的航空物流中心的規(guī)劃建設在國內只是剛剛起步，目前還尚未建立起完整的理論和方法。航空物流中心設計是一項技術綜合型的工業(yè)工程設計，物流中心各功能模塊規(guī)模預測和合理布局對物流中心的運營效益和效率等都能帶來先天性、長遠性的影響。本文從航空物流中心的主要功能出發(fā)以雙流國際機場航空物流中心建設工程為背景，對雙流機場航空物流中心進行了規(guī)模預測和系統布局研究。首先，本文介紹了航空貨運量預測的一般方法，對雙流機場近十年來航空運輸量的發(fā)展變化進行了分析和對比，還通過多種數學預測模型對雙流機場近二十年的航空貨運量進行了預測。其次，利用現代物流理念和航空物流的特點對航空物流中心進行了功能分區(qū)和系統流程設計，并進行了物流中心內部各功能分區(qū)的空間規(guī)劃。最后，結合R繆瑟的系統布置設計（SLP）方法依據航空貨物進出港工藝流程，對航空物流中心進行了詳細的物流分析和系統內各作業(yè)單位間的關聯性分析，并創(chuàng)造性地提出了L型對稱式快速流通布局組織形式。論文通過理論研究和工程計算，對航空物流中心規(guī)劃技術進行了頗有意義的探索。在我國，航空物流中心的建設已經是形勢所需。本文研究成果具有較大的理論意義和實際意義，它將進一步推動中國經濟的快速發(fā)展。關鍵詞航空物流中心、規(guī)模預測、系統布局規(guī)劃