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簡介：碩士學位論文基于云平臺的航空公司服務品質網絡監(jiān)測方法研究申請學位專業(yè)計算機應用技術申請學位級別工學碩士中國民航大學碩士學位論文RESEARCHONTHEMETHODOFNETWORKMONITORINGFORAIRLINESSERVICEQUALITYBASEDONCLOUDCOMPUTINGPLATFORMADISSERTATIONSUBMITTEDTOCIVILAVIATIONUNIVERSITYOFCHINAFORTHEACADEMICDEGREEOFMASTEROFSCIENCEBYYANGBOSUPERVISEDBYPROFDINGJIANLISCHOOLOFCOMPUTERSCIENCEANDTECHNOLOGYCIVILAVIATIONUNIVERSITYOFCHINAMARCH13,2012

簡介：湖南大學碩士學位論文直屬航空運輸企業(yè)確立投資主體地位的研究姓名皮文輝申請學位級別碩士專業(yè)工商管理MBA指導教師廖進中2001101湖南大學工商管理學院頊士研究生學位論文ABSTRACTWHETHERTHEENTREPRENEURWHICHISALLIMPORTANTCONSTITUENTOFINVESTINGFUNDINGSYSTEM，OCCUPIESTHEPRIMARYPOSITIONININVESTINGISNOTONLYCONCERNEDWITHFATEOFTHEINVESTINGPROGRAMBUTALSOCONCERNEDWITHTHEEXISTENCEOFTHEENTREPRENEUREVENWITHTHEDEVELOPMENTOFNATIONALECONOMYTHROUGLLANANALYSISOFTHESTATUSQUOOFNATIONALAVIATIONTRANSPORTCORPORATIONANDVANIONSPROBLEMSININVESTINGTHISTHESISPOINTSOUTTHATMAINCAUSESOFALLKINDSOFPROBLEMSLIESININSUFFICIENTACTUALLYTHEINSUFFICIENTPOSSESSIONOFNATIONALSHAREHOLDERWHICHPLAYACONTROLLINGROLEINNATIONALAVIATIONTRANSPORTCORPORATIONS，ANDTHEINCOMPLETENESSOFLEGALPERSONADMINISTERINGCONSTRUCTURELEADTOITSLOSTOFPRIMARYPOSITIONININVESTINGINSUFFICIENTPOSSESSIONOFSHAREHOLDERSINVOLVESMACROPOLICYTHISPAPERATTEMPTSTOINTRODUCETHETHREELEVELMANAGEMENTFRAMEWORKOF“AUTHORIZEDMANAGING’NATIONALCAPITAL，ANDTRANSFORMTHREEMAJORGROUPSINNATIONALAVIATIONTRANSPORTCORPORATIONSTOPURENATIONALSTOCKCOMPANIES，SOASTOENSURETHESUFFICIENTPOSSESSIONOFPRIMARYPOSITIONOFNATIONALSTOCKHOLDERSOFNATIONALAVIATIONTRANSPORTCORPORATIONSWHITETHEENTREPRENEURITSELFSHOULDMEETTHEREQUIREMENTSOFCONSTRUCTINGMODERNENTREPRENEURSYSTEM，IMPROVELEGALPERSONADMINISTERINGCONSTRUCTURE，PAYATTENTIONTOACCELERATINGRECONSTITUTIORTPLAYTHEROLEOFHIGHESTPOTICYMAKINGBODYTOBOARDOFDIRECTORSOPTIMIZETHEAGENT’SSTIMULATINGRESTRAININGTOLERATION”O(jiān)RGANISM，ILL且KEUSEOFTHEOPPORTUNITYOFPENDINGIMPLEMENTATIONOFDECREASINGNATIONALSTOCKSREALIZETHEDIVERSIFYINGANDRATIONALIZINGOFSTOCKAUTHORITYCONSTRNCTUREREALIZEDTHECONVERSIONFORMGOVERNMENTORIENTEDADMINISTERINGTOLEGALPERSONORIENTEDADMINISTERINGSOTHATONTHECONDITIONOFPOSSESSINGIMPROVEDPOLICYMAKINGANDMONITORINGORGANISM，THEINVESTMENTOFTHEENTREPRENEURWILLAGREEWITHTHESHAREHOLDERSATLASTTHISARTICLETAKESCHINASOUTHERNAIRLINESASTHESAMPLE，PUTSFORWARDTHETHOUGHTSANDSUGGESTIONSABOUTHOWTOESTABLISHPRIMARYPOSITIONFORNATIONALAVIATIONTRANSPORTENTREPRENEURSNATIONALAVIATIONTRANSPORTENTREPRENEURSESTABLISHPRIMARYPOSITIONININVESTING，

簡介：由于南航某公司的日常工作繁雜、瑣碎和變化快，且部門之間、員工之間存在著有如信息溝通渠道不暢通等缺點而造成了公司內部出現重復勞動、辦事效率低和操作無章可循等一系列問題。通過對現階段軟件市場上流行的各類辦公自動化信息產品和解決方案進行分析總結后發(fā)現，還沒有專門針對南航公司內部的業(yè)務流程和工作模式開發(fā)的特定辦公自動化信息系統(tǒng)。因此應用先進的設計理念和開發(fā)技術，結合本人多年的實踐工作，創(chuàng)新性地研究、設計并開發(fā)一個適用于南航某公司的辦公自動化信息系統(tǒng)，不僅可以大大提高員工的工作效率，而且增強了員工間的協(xié)同合作能力，具有重要的意義。通過對南航某公司的員工展開了全面、系統(tǒng)的信息收集和需求分析工作后，該系統(tǒng)的研究與實現主要面向業(yè)務和終端用戶，將設計的著眼點放在企業(yè)的日常業(yè)務流程和用戶使用需求上，設計視角范圍是整個內部網。系統(tǒng)定義設計并實現了以下功能個人工作事項管理功能，公文撰寫，設置和管理功能，公司行政事務管理功能，員工信息管理和通訊功能，系統(tǒng)工具管理功能。其中公文的管理是核心功能，通過對收發(fā)文件的流轉和步驟定義，實現對整個公文處理過程的監(jiān)控、追蹤和提醒等。在系統(tǒng)的設計和實現過程中，引入SOA設計理念來完成系統(tǒng)的架構和功能模塊劃分，以提高功能服務模塊重用性和系統(tǒng)的可擴展性。利用WEBSERVICE技術實現系統(tǒng)功能模塊接口，使得一個模塊注冊一次，能跨系統(tǒng)和跨平臺分享使用。采用了FRAMEWK為開發(fā)平臺，以VIRTUALSTUDIO2008為開發(fā)工具以SQLSERVER2005作為數據存儲方式，采用C＃為開發(fā)語言，以和CSS做系統(tǒng)的的界面設計。為了良好的構建系統(tǒng)，代碼采用了面向對象的設計方式，采用了多種設計模式。在系統(tǒng)的安全設計方面，引入UCON的訪問控制模型，不僅在授權方面，而且在時間上來實現對用戶安全的安全同步控制力度，達到南航辦公自動化信息系統(tǒng)安全需求。實踐證明，南航某公司的辦公自動化信息系統(tǒng)的設計與實現，大幅度的提高目前南航公司的日常工作效率及南航公司的服務質量。

簡介：四川大學碩士學位論文基于差距理論和ISO9001標準的航空客運服務質量管理姓名李幸申請學位級別碩士專業(yè)工商管理指導教師羅利20030101AIRPASSENGERSERVICEQUALITYMANAGEMENTBASEDONGAPTHEORYANDIS09001STANDARDGRADUATESTUDENTLIXINGSUPERVSOTLUOLIVICEPROFESSERABSTRAOTASTHEDOMESTICAIRTRANSPORTATIONMARKETDEVELOPSRAPIDLYANDTHECOMPETATIONBECOMESMORESEVEREDAYBYDAY,AIRLINESHASTOFACETHEBADENVIREMENTTHATSURPLYEXCEEDSDEMAND，PASSENGERHAVEMANYKINDSOFNEEDSANDSERVICEDIVERSE，SERVICEQUALITYBECOMESTHEKEYTOTHEAIRLINES’SURVIVALWHILETHEPROBLEMTOESTABLISHSERVICESTANDARDANDTOCONTROLTHESERVICEQUALITYHASNOTBEINGSOLVEDINAIRPASSENGERSERVICEQUALITYMANAGEMENTFORALONGTIME，ANDBECOMEANFRONTLINEISSUEIHISARTICLEISTOSOLVETHESEPROBLEMSTHISARTICLEDISCUSSEDHOWTOINVESTIGATEANDANALYSEPASSENGERS’EXPECTATIONANDGAPWITHGAPTHEORYBYFLIGHTSINORDERTOSETUPASUITABLESERVICESTANDARDANDANUNANIMOUSSERVICE，THISARTICLEPROVIDEDANIDEAOFESTABLISHSERVICESTANDARDBYFLIGHTSACCORDINGTOTHERESULTOFGAPTHEORYINVESTIGATIONANDQUALITYMANAGEMENTSYSTEMQMSINCONSIDERATIONOT’THEREQUIREMENTSOFIS09001STANDARDANDAIRLINESACTUALSITUATIONANDTHETIMEOFQMSDESIGNTOMAKEADEEPANANLYSISTOTHETHEORY,THISARTICLECHOOSECHINASOUTHWESTAIRLINESASTHEOBJECTTORESERCHANDFOUNDTHAT1S09001STANDARDRETRIEVEDTHEGAPTHEORYCOULDDIRECTTHEBOTHAIRPASSENGERSERVICEQUALITYMANAGEMENTANDTHEOTHERSERVICETRADETHISARTICLEHASSIXPARTSTHEFIRSTPARTEMPHERSIZETHEIMPORTANCEOFSERVICEQUALITYANDMAKEANINTRODUCTIONOFSERVICEQUALITYINDOMASTICAIRPASSENGERTRANSPORTATION；THESECONDPARTINTRODUCEDIS09001STANDARDANDAPPLICATIONAND

簡介：上海交通大學碩士學位論文上海國際機場股份有限公司航空服務分公司經營模式研究姓名王敬喜申請學位級別碩士專業(yè)工商管理指導教師宣國良20011201THEMANAGEMODERESEARCHOFAIRSERVICECONSTITUENTCOMPANYOFSHANGHAIINTERNATIONALAIRPORTABSTRACTGROUNDHANDLINGWASONCEAPARTOFAIRSERVICEBUTNOWITISASEPARATEINDUSTRYITINCLUDESPASSENGERSERVICES，RAMPSERVICES，FUELINGSERVICESANDCARGOMAILSERVICES，ETCNLEMARKETASAWHOLEISSHAREDBYAIRPORTBASEDCOMPANIESAIRLINEOPERATEDCOMPANIES，ANDINDEPENDENTGRO吼DHANDLERSTHEMARKETSHAREOFINDEPENDENTSISEXCEPTEDTOGROWSUBSTANTIALLYASMOREANDMOREAIRLINESOUTSOURCETHEIRRAMPANDPASSENGERHANDLINGOPERATIONSITISFORECASTEDBYSWISSPORTINTERNATIONALLTD，WHICHISIIOWTHEBIGGESTCOMPANYOFTHEINDUSTRYTHATTHETOP5INDEPENDENTSWILLCONTROI50％OFTHISMARKETSEGMENTBYTHEYEAR2004ASASEPARATEINDUSTRYINOURCOUNTRY釅OUNDHANDLINGAPPEAREDINRECENTYEARSNIECOMPANIESARENOTBIGENOUGHANDARESTILLAIRPORTBASEDORAIRLINEOPERATEDTHEREARESTILLNOINDEPENDENTSINOURCOUNTRYASCCSIAISONEOFTHEGROUNDHANDLERSINSHANGHAIAIRPORTSITWASFOUNDEDIN1993ANDGREWFASTSINCETHEILITISONEOFTHEBIGCOMPANIESINTHISINDUSTRYINOURCOUNTRYCHINAISONEOFTHEMEMBERSOFWT0NOWANDHOWTOCHANGETHEMANAGEMODETOFACESUCHAFACTISONEOFTHEPROBLEMSTHEMANAGERSHAVETODEALWITHTHEAUTHORWROTETHISTHESISBYMEETINGMANYMANAGERS，COLLECTINGALOTOFDATAANDCONSULTINGMANYBOOKSTHETHESISINCLUDETHEINTRODUCTLONOFTHEGROUNDHANDLINGOFTHEWORLDTHEINFLUENCEOF“91L”ANDWTOTOTHEAVIATIONANDTHISINDUSTRYITALSOANALYSESTHEMARKETOFSHANGHAI，THECOMPETITIONINTHISMARKET，THESITUATIONOFASCCSIAANDTHESTRATEGYTHISCOMPANYISFACING，ANDGETARESULTTHATITWILIBETHEBESTSOLUTIONTOBEAINDEPENDENTBYIOINTINGVENTUREWITHONEOFTHEBIGGESTINDEPENDENTSWHILETAKINGDRAGONAIRLINEASASHAREHOLDERATTHESARRLETIMETHEAUTHOREXPECTSTHATTHISTHESISWILLDEUSEFULTOTHEMANAGERSOFTHECOMPANYKEYWORDSGROUNDHANDLING，STRATEGYFIVEFORCESMODELOFCOMPETITION，SWOTANALYSIS

簡介：西北大學碩士學位論文關于我國民航空中交通管理系統(tǒng)體制改革問題的思考姓名靳英燕申請學位級別碩士專業(yè)工商管理指導教師何煉成20030101摘要進入二十‘世紀，我國國民經濟保持多年高速增長，人民7F活水平不斷提高，各行各業(yè)都在市場經濟的帶動下表現出勃勃生機，航空運輸業(yè)也融入市場經濟的人潮，航空公司、機場先后進入企業(yè)化運營軌道。然而，民航業(yè)中占據重要地位的空中交通管理系統(tǒng)卻依然在政府的羽翼之下固守自然壟斷的最后堡壘。從目前航空運輸全行業(yè)分析，空中交通管理系統(tǒng)已成為制約航空運輸業(yè)發(fā)展的瓶頸。針對這一現實情況，本文運用宏微觀經濟理論及管理學理論，對制約空管發(fā)展的體制問題進行了深入淺出的分FITCH研究，最后提出了我國空管體制改革的思路以商業(yè)化發(fā)展為長遠目標，目前重在理順體制，變行政、業(yè)務雙軌制模式為真線制，實施對空管服務的細分，變革運行機制等。在文章中，主要運用了公共經濟學理論，對空管服務公共產品的特性及其生產與提供進行了理論分析；在宅管體制改革的動因分析中，引入市場理論中需求對行業(yè)的影響，找出了我國空管服務與現實需求的差距；通過列舉空管與航空公司、機場的密切聯(lián)系，論證了我目空管業(yè)協(xié)調發(fā)展的必然性；文中應用組織行為學理論分析了空管現行管理體制的特點及存在的弊端，結合我國實際情況并借鑒國外的先進經驗，提出了我國空管體制改革的標及措施。通過對這一課題的研究，揭示了空管體制改革的必然性與緊迫性，電為相關部門提供了一些建設性的意見和可行性的建議。關鍵詞空中交通服務體制改革公共產品

簡介：碩士學位論文THESISFORMASTER’SDEGREE論文題目A航空武器裝各改裝研制項目的質量管理研究作者王帥學院【商管理學院專業(yè)項目管理指導教師樊治平教授備注年十二月日ATHESISFORTHEDEGREEOFMASTERINPROJECTMANAGEMENTRESEARCHONQUALITYMANAGEMENTOFTHEAAVIATIONWEAPONRYMODIFICATIONPROJECTBYWANGSHUAISUPERVISORPROFESSORFANZHIPINGNORTHEASTERNUNIVERSITYDECEMBER2012

簡介：西北工業(yè)大學碩士學位論文西北航空公司生產運行系統(tǒng)整合研究姓名毛建利申請學位級別碩士專業(yè)工商管理指導教師蔡建峰20020101兩北T業(yè)』、學MBA論文BECAUSEITISSAFE、FASTANDCOMFORTABLE，THEAIRTRANSPORTWOULDBEIMPOF’TWORLDWDELYALONGWITHSOCIALDEVELEPMENTASHIFLAHASENTEREDWTO。THERELATIONSWITHOTHERCOURTTRIESBECOMEPOPULARINPNLITIES，ECONOMYANDSOCIETYTHEAIRTRANSPNRTMARKETBECOMESMORECOMPETITIVEREORGANIZINGOPERATIONCONTROLSYSTEMISONEOFTHEMOSTPROFITABEWAYSINTHEFIELDOFAIRLINESTTCANPROMOTETHEEFFJCIENCYANDQU；“ITYOF“AIRLINESOPERATIONCONTROLSYSTEMTLCANA】SEDUCETHECOSTANDENHANCEITSCOMPETITIVEABILITYFIRSTITANALYZESTHEPROBLEMSINTHEOPEIF8TIONSYSTEM0FCHINANORTHWESTAIRLINESITISNOTFITFORTHEMARKELECONOMY’LHETOOLSTHATAFEBEINGUSEDAREVERYOLDANDAFFECTINGFLIGHTNORMAL。ITSSTUFFISLACKOFACADEMICKNOWLEDGESOTHM’EEXISTSCONFLICTBETWEENMODERNAIRCRAFTANDOLDMANAGEMENTTOSOLVETHOSEPROBLEMS，ITSUGGESTSTHATTHEOPERATIONCONTROLSYSTEMOFCNWAISREORGANIZEDBYTHETHEORY～一REENGINEERINGCORPORATIONTHEORYINCLUDESTEENSINEERINGTHEOPERATIONSYSTEM，REORGANIZINGTHEOPERATIONALSTRUCTUREANDTHETRANSPORTTNFORMATIONPROCESSINGENHAOCINGTHEDIATHESISOFSTUFFAFTERREORGANIZEDTHEOPERATIONCONTRO】SYSTERNCUISISTS0FFIVEPARTSANDTHREESMALLSYSTEMSTTITICLUDESA11THEFUNCTIONSOFOPERATIONMANAGEMENTFTCOULDREDUCETHEFUEL，PROMOTETHEFTIGHTNORMALANDPROTECTTHEAIRSAFETYKEYWORDSREENGLN。ERINGTHECORPORATIONTHEORYREORGANIZETHEOPERATIONALSYSTEM

簡介：近些年我國航空公司高速擴張式發(fā)展在公司規(guī)模、市場份額、飛機數量、航班規(guī)模、企業(yè)效益等各方面都有較大的提升為我國交通運輸和經濟發(fā)展做出了重要貢獻但近年發(fā)生的伊春空難、旅客沖突事件等為航空公司領導層敲響了警鐘在企業(yè)快速發(fā)展的時期存在于航空公司內的各類風險因素開始顯現甚至造成嚴重后果航空公司應重視風險并制定相應的對策來規(guī)避風險確保企業(yè)的健康發(fā)展本人在航空公司工作多年對航空公司運行和經營較為了解對存在于航空公司內的風險因素有深刻的認識這對論文的研究起到了重要作用本文從風險及風險管理理論出發(fā)介紹了風險管理的原則和方法然后分析了我國航空業(yè)發(fā)展現狀重點介紹了S航空公司的運營狀況通過列舉近幾年我國航空公司發(fā)生的風險事件分析得出我國航空公司面臨的主要風險有安全風險、資源風險、品牌服務風險、成本風險和收益風險并對這些風險的成因進行探究對其危害進行評估根據目前我國航空業(yè)現狀以S公司為范本本文針對上述風險提出科學有效的應對措施提高安全生產水平降低安全風險找準自身定位降低資源風險加強服務樹立品牌規(guī)避品牌服務風險低成本運營降低成本風險廣開思路提高收益每條應對措施中又進行細分制定了多條切實可行的風險管理措施

簡介：IVB3A學位論文作者宋勝利基于電子商務的Y航空物流公司營銷策略研究中文摘要隨著我國經濟持續(xù)、快速、穩(wěn)定的增長，國內、國際貿易往來頻繁，進出口貿易增長迅速，運輸需求多樣化在一定程度上促使了中國航空物流業(yè)進入了一個高速發(fā)展的時期。國家已經把發(fā)展現代物流業(yè)列入十二五規(guī)劃，對現代物流進行特別政策的扶持。但由于受到各種客觀因素的制約，中國航空物流在面臨著巨大的挑戰(zhàn)的同時也有著許多發(fā)展的機遇。本文在系統(tǒng)分析我國航空物流目前高增長、貨源不穩(wěn)定、運力弱、信息技術差等行業(yè)現狀的背景下，描述了Y航空物流公司的經營現狀，并從利潤率逐年在下降，營銷渠道、信息渠道等均不是非常暢通，企業(yè)經營的難度不斷增加，越來越無法滿足客戶對航空物流低成本和高效率的多種要求等方面指出了Y航空物流公司存在的問題?；谥袊娇瘴锪鳂I(yè)目前存在的現狀和Y航空物流公司目前經營存在的問題，本文在對Y航空物流公司所處的營銷環(huán)境分析的基礎上，提出了基于電子商務的Y航空物流公司新營銷策略制定的必要性和可性行，進而制定了完整的Y航空物流公司的電子商務營銷策略，并闡述營銷策略的執(zhí)行保證和前景展望，以期對Y航空物流公司產生影響，并對國內其他物流服務商提供借鑒。關鍵詞航空物流，電子商務，營銷策略MBA學位論文作者宋勝利基于電子商務的Y航空物流公司營銷策略研究目錄一、緒論????????????????．1一研究的背景和意義?????????????．．1二相關理論綜述???????????????2三研究的內容和方法?????????????．10二、YGR航空物流營銷現狀及存在問題???????．13一Y航空物流公司基本概況???????????．．13二Y航空物流公司流目前存在的問題?????????14三Y航空物流公司實施電子商務營銷的必要性??????．16三、Y航空物流公司的營銷環(huán)境分析????????18一外部環(huán)境分析??????????????．．18二內部環(huán)境分析??????????????．．24四、Y航空物流公司的營銷戰(zhàn)略制定????????30一航空物流的市場細分????????????．．30二目標市場的選擇和定位????????????31三基于電子商務的營銷戰(zhàn)略???????????．32五、Y航空物流公司基于電子商務的營銷策略?????．34一電子商務平臺的品牌戰(zhàn)略???????????．34二電子商務平臺的功能設計???????????．36基于電子商務平臺的贏利模式??????????39四基于易航網電子商務平臺的4P4C營銷組合策略????．．41六、Y航空物流公司電子商務營銷策略的執(zhí)行?????．46一組織保障????????????????46二資金保障????????????????47三實施計劃????????????????47TTT

簡介：西北工業(yè)大學碩士學位論文中國西北航空公司客運市場營銷戰(zhàn)略研究姓名李彤申請學位級別碩士專業(yè)工商管理指導教師馬朝陽20031001ABSTRACTTHISTHESISELEARLYEXPLAINEDTHEPROBLEMSEXISTINGINTHEMARKETINGPOTICIESOFCHINANORTHWESTAIRLINES，THROUGHANALYZINGTHEINNERANDOUTERENVIRONMENTA1LTHISBASEDONTHELONGTERMPRACTICALWORKANDRELATEDTHEORIESOFTHEAUTHORFROMTHEANGELOFTHEBUSINESSSTRATEGY，THEAUTHORVALUEDANDREPOSITIONEDTHEMARKETINGOFTHEAIRPASSENGERTRANSPORTATION，ANDSTUDIEDKEYPOINTSINTHECARRYINGOUTOFTHESTRATEGYTHEFIRSTCHAPTERSTUDIEDTHEDEVELOPMENTHISTORYANDTHEPRESENTSITUATIONOFCHINA’SAIRAVIATIONINDUSTRYESPECIALLYTHISPARTANALYZEDTHERELATIONSHIPBETWEENTHEDEVELOPMENTOFTHEAIRINDUSTRYANDTHEINCREASEOFTHESTATEECONOMY，ALSOTHERELATIONSHIPBETWEENAIRTICKETRATESANDTHEINCOMELEVELOFTHEPEOPLEFROMABOVEANALYSES，ACONCLUSIONWASDRAWNTHATCHINAAIRINDUSTRYPLAYSAVERYIMPORTANTROLEINTHENATION’SECONOMY，ASAHOPEFULINDUSTRYINCHINAMEANTIME，THISPAPEREXPLAINEDTHEPROBLEMSEMERGINGFROMTHEDEVELOPMENTOFTHEAIRINDUSTRY，ANDFOUNDOUTTHEINDUSTRYBACKGROUNDEVIDENCEFORFURTHERANALYSESOFTHEEARLYMENTIONEDPROBLEMSANDRELATEDMEASURESWITHTHEWAYSANDPROCEDURESOFTHEBUSINESSSTRATEGICANALYSES，THESECONDCHAPTERMADECONCRETEANALYSES，ESTIMATIONANDSELECTIONOFCHINANORTHWESTAIRLINES’MARKETINGSTRATEGY，ESPECIALLYFORTHEREALCONDITIONSATFIRSTTHISPAPERRESEARCHEDTHEOUTERENVIRONMENTTHROUGHTHEANALYSESOFTHEMACROENVIRONMENTFACTS，THEINDUSTRYCOMPETITION，ANDTHEMARKETSTRUCTURE，THEAUTHORDRAWNANOTHERCONCLUSIONTHATTHEMARKETENVIRONMENTCHINANORTHWESTAIRLINESEXISTSISAMONOPOLYCENTRELLEDMARKETUNDERHEAVYCOMPETITIONTHEN，THEPAPERSTUDIEDTHEINNERENVIRONMENT，NAMELY，THEOPERATION，FINANCEANDMAINROUTES，ANDFOUNDOUTTHEMARKETPOSITIONANDTHECRISISOFCHINANORTHWESTAIRLINESASWELLTHEPAPERESTIMATEDANDCHOSETHESTRATEGYOFCHINANORTHWESTAIRLINES’AIRPASSENGERMARKETATTHISPART，THEAUTHORSETUPCERTAINMODELSANDTHROUGHTHESEMODELSTOANALYZETHECUSTOMERBEHAVIOR，THECOSTFEATUREOFTHEAIRINDUSTRY，ANDTHECHARACTERISTICSOFTHECOMPETITIOILTHUS，THEAUTHORPUTFORWARDAVIEWTHAT10WERINGOFTHETICKETRATESPLAYSAKEY

簡介：南京航空航天大學碩士學位論文中國民用航空空運市場研究姓名李文紳申請學位級別碩士專業(yè)管理科學與工程指導教師江可申200131璺叢墮窒皇絲些塑塑ABSTRACT1HEAVIATIONINDUSTRYWASCREATEDATTHEBEGINNINGEFTHE20TH‘NTLJRY．ANDITHASBECOMEONEOF’THEMOSTIMPORTANTPARTSOF’MEDERNSOCIOTYANDCONOMYAFTER80YEARS’PROGRESS．A10NGWITHTHEIMPLEMENTATIONOF。THEINLEGRATIONOF、WOFLDECONOMYANDTRADEANDCAPITAL，THETRENDSOI’REGIONAIIZATIONAND91BALIZATJONARECOMINGFORTH．ANDTHEBOUNDARYBETWEENTHEDOMESTICANDINTERNATIONALAVIATIONMARKETISGRADUATINGAWAY．MEANWHJLETHEFREEDOMTENDENCYOFMANAGEMENT，THECOALITIONTENDENCYOFENTERPRISE，THEGROUPTENDENCYOFOPERATION，ANDTHEPRIRATEOWNERSHIPTENDENCYOF’PROPERTYRIGHLAREMOREPOPULAY．ANDNOWADAYSTHEMONOPOLISTICAIRLINESANDGIANT“IRIINESFEDERATIONAREMAINFORCEINTHEAIRTRANSPORTATIONINDUSTRY．THEEVOIUTIONOFAVIATIONINDUSTRYINMANYCOUNTRIESMOSTIYGOESTHROUGHTHETRANSFORMATIONOFSPIRALRISEFROMREGULATIONTODEREGULATIONIRLWHICHTHEPOWEROFGOVERNMENTISTHEMOSTIMPORTANTIMPETUS．NOTONLYSHOULDWEADMITTHERATIONALITYANDTHEIEGITIMACYOF’REGULATIONATTHELIMOOF。INITIAISTAGESANDRAPIDPROGRESSSTAGES，BUTALSOSHOULDRECOGNIZETHEHARMLOTHEINDUSLRYESPECIAL1YALTHETIMEOFAUTUMNSTAGES．BYNOW，THEACLIVITYSPHERESOFAVIATIONINDUSTRYSPREADA11OVERTHEWORID，SOTHECAAC，CIVILAVIATIONADMINISTRATIONOFCHINA，ISCONIRONTEDWITHTHEDUPEXSTRESSOFRESISTINGFOREIGNAGGRESSIONANDWORKINGFORFOLER’REALIONOFIOCALAIRLINESTOSATISLYTHEPROGRESSIVELYDEMANDATHOME．ILASEDONFLEXIBLYAPPLYINGTHEIDEASOFECONOMICS，HISTORICANALYSIS01’AVIATIONINDUSTRYANDCOMPREHENSIVESUMMARIZATIONOFIT，THETHESISPUTSFORWARDTHEPOIICYOFSPEEDINGUPTHEREFORMOFDOMESTICMARKETAND1EAGUINGTHE“IFIINESIEDETAITOCOMPELEWITHFOREIGNAIRLJNESBYUSINGTHEWHOIUDOIIISIIC“IRTFANSNORTRESOURCES．KEYWORDSAIRTRANSPORTATJON，AVIATIONINDUSTRY，REGULATIONIEREGULATION，FEDERATION．2．

簡介：南京航空航天大學碩士學位論文我國航空工業(yè)上市公司的資本結構、股權結構與績效研究姓名凌周文申請學位級別碩士專業(yè)企業(yè)管理指導教師江可申20060101我國航空工業(yè)上市公司的資本結構、股權結構與績效研究IIABSTRACTENTERPRISEISBOTHAMAINBODYOFPRODUCTMARKETANDCAPITALMARKETITNOTONLYPLAYSANIMPORTANTROLEINPRODUCTMARKET,ANDALSOINCAPITALMARKETINCHINA,WEHAVEPAIDMOREATTENTIONTOITSBEHAVIORANDROLEINTHEFORMERFORALONGTIME,BUTIGNOREDTHEMINTHELATTERONEOFIMPORTANTENTERPRISES’BEHAVIORSISFINANCING,WHICHINBROADSENSEINCLUDESRAISINGANDBETAKINGOFENTERPRISES’FUNDSHEREWEMAINLYANALYZETHEFORMER,NAMELYTHATBYWHICHWAYANENTERPRISEWINSITSNECESSARYFUNDS,WHATCONSIDERATIONTHISSELECTIONISBASEDON,ANDHOWCAPITALSTRUCTUREAFFECTSCORPORATEPERFORMANCEINFACT,ASEARLYASINFIFTIESLASTCENTURY,WESTERNCAPITALSTRUCTURETHEORYBEGANTOFOCUSONIT,SINCEMODIGLIANIANDMILLERBROUGHTFORWARDTHEPROPOSITIONOF“CAPITALSTRUCTUREISIRRELEVANTTOCORPORATEVALUE”,ASBEINGAHOTSPOTINTHEFIELDOFCORPORATEFINANCE,ECONOMISTSHAVEMADEALOTOFCANONICALANDEMPIRICALSTUDIESANDHAVEGOTABUNDANTRESULTSLITERATUREWEALREADYHAVESHOWSELECTIONOFCAPITALSTRUCTUREISBASEDONCOST,RISK,EXPECTEDINCOME,MARKETEXPECTATIONANDCOMPETITIVECHARACTERISTICSINPRODUCTMARKETANDSOON,WHAT’MORE,CONCLUSIONSBOTHINCANONICALANDEMPIRICALSTUDIESINDICATETHATTHERELATIONBETWEENCAPITALSTRUCTUREANDCORPORATEVALUEISAMBIGUOUSRECENTLY,HOWOWNERSHIPSTRUCTUREAFFECTSCAPITALSTRUCTUREANDTHERELATIONBETWEENTHEMAREMOREANDMOREBECOMINGAHOTSPOTOFCORPORATEFINANCEASWEKNOW,OURCOUNTRYHADBEENCARRYINGOUTPLANNEDECONOMYSYSTEMFORTHEPASSEDLONGTIME,CAPITALMARKETHASDEVELOPEDRATHERLATECOMPAREDTOOTHERCOUNTRIES,WHICHMAKESCHINESECAPITALMARKETMAGNIFICENTLYDIFFERENTFROMMATURECAPITALMARKETSANDEMERGINGMARKETS,THEREFORE,ITSEEMSVERYIMPORTANTTHATWEANALYZECAPITALSTRUCTURE,OWNERSHIPSTRUCTUREANDFIRMPERFORMANCEOFCHINESELISTEDCOMPANIESBYUSINGTHEANALYTICFRAMEWORKOFWESTERNCAPITALSTRUCTURETHEORYANDOWNERSHIPSTRUCTURETHEORY,UPTONOW,DOMESTICSCHOLARSHAVEMADEALOTOFSTUDIESANDMADESOMERESULTSATPRESENT,MANYEMPIRICALSTUDIESHAVESPILLEDOVERINTOTHESPECIFICINDUSTRIESORFIELDSASASTRATEGICINDUSTRYOFCHINA,AVIATIONINDUSTRYHASEXERTEDAVERYIMPORTANTROLEINDOMESTICECONOMYANDDEFENSECONSTRUCTIONTHISTHESISATTEMPTSTOVALIDATECAPITALSTRUCTURETHEORYANDOWNERSHIPTHEORYBYUSINGSTATISTICANALYSISANDNORMALFINANCIALANALYSIS,ATTHESAMETIMETOPROBEINTODETERMINANTSOFCAPITALSTRUCTUREOFLISTEDFIRMSFROMAVIATIONINDUSTRYANDTHERELATIONBETWEENCAPITALSTRUCTURE,OWNERSHIPSTRUCTUREANDFIRMPERFORMANCE,ANDONTHEBASISWEPROVIDESOMECOUNTERMEASURESANDSUGGESTIONSEXPECTINGTOREALIZEHARMONIOUSDEVELOPMENTBETWEENPRODUCTIONOPERATIONANDCAPITALOPERATIONANDINTERPROMOTIONBETWEENPRODUCTMARKETANDCAPITALMARKET,ALSOWEEXPECTMOREANDMORESCHOLARSPAYATTENTIONTOTHEACTUALITYANDFUTUREOFTHISFIELDFROMTHEORETICALVIEWKEYWORDSAVIATIONINDUSTRY,LISTEDFIRMS,CAPITALSTRUCTURE,OWNERSHIPSTRUCTUREGOVERNANCESTRUCTURE,FIRMPERFORMANCE

簡介：首都經濟貿易大學碩士學位論文企業(yè)創(chuàng)新與投資對中外運敦豪國際航空快遞公司在電子商務時代發(fā)展前景的思考姓名宋煜申請學位級別碩士專業(yè)會計學指導教師沈小鳳200121』型咝PREFACETHEPAPERPURPOSEDHLSINOTRANSEXPRESSCOURIERCOMDEVELOPMENTANDINVESTMENTINEBUSINESS，IPUTFORWARDSOMENEWVIEWPOINTSANDNEWINVESTMENTWAYMAKEINVESTMENT／PROFITRETURNRATEFORTHISNEWINVESTMENT，DESIGNNEWMODEFOREXPRESSSERVICEINECOMMERCIALANDNEWOPERATIONPROCEDURE，ANDENSUREITWILLBEOPERATIONALANDPRACTICALTHEPAPERHAS30，000CHARACTERSTOTALLY，INCLUDING3PARTSREVIEWONDHLSINORANSAIREXPRESSCOURIERCOMPANYCURRENTSITUATIONCHANGEGAMERULEINNOVATION；INVESTMENTINECOMMERCETHEPAPERSTUDYMETHODOLOGYILLUSTRATIONTHEPAPERACHIEVEMENTSINSCIENTIFICRESEARCHINTERNATIONALEXPRESSINDUSTRYCURRENTSITUATIONISNOTVERYGOOD，DHLSINTORANSSHOULDTRYTOCREATENEWGAMESRULESINEXPRESSSERVICE，INNOVATIONSANDCREATIVITYWILLBEVERYPOWERFULWESHOULDCHOOSETHEBESTINVESTINGPOINT，PLAYTHEDELIVERYANDDISTRIBUTIONROLESINEBUSINESS，OFFERLOGISTICSSERVICEININTEMETINDUSTRYIBELIEVEPROFITISEXPECTEDTOBEHIGHWRITTENBYSOPHIESONG2001一FEB研四班6L號宋煜2001年2月

簡介：北方交通大學碩士學位論文航空公司在市場化進程中面臨的經濟風險與對策姓名杜立新申請學位級別碩士專業(yè)工商管理指導教師沈家洪200121ABSTRACTTHETARGETOFCHINESEECONOMICSYSTEMREFORMATIONISESTABLISHESSOCIALISTMARKETECONOMY，THEONEOFIMPORTANTMARKSISTHEINCREASEOFTHEDEGREEOFCOMMERCIALIZEBECAUSEOFSOMEPARTICULARITIES，CIVILAVIATIONINDUSTRYISSTRICTCONTROLLEDBYGOVERNMENTFORLONGTIMEINKEEPINGWITHTHEDEVELOPMENTOFCHINESEECONOMYANDDEEPGOINGOFECONOMICSYSTEMREFORM，COMMERCIALIZEHASBEENTHECONSEQUENTTENDENCYOFTHEDEVELOPMENTOFCIVILAVIATIONINDUSTRYCOMMERCIALIZEISACOMPLEXSYSTEMENGINEERING，SINCETHEALLOCATIONOFRESOURCETURNTOMARKETMODEFROMPLANEDMODE，CHINESEAIRLINESHAVETOFACEMOREMARKETRISKSWHILETHEYHAVETHENEWDEVELOPMENTCHANCERECENTLY，THEREARESERIESCHANGESINGLOBALECONOMICMARKET。ASIAFINANCECRISIS，RISEOF0ILDRICEFLUCTUATIONOFEXCHANGEANDINTERESTRATE，THEYALLHADGREATINFLUENCETOCHINESEECONOMY，ESPECIALLYAIRLIIOSTHISPAPERANALYZEOBJECTONAIRLINES，DISCUSSTHEPOSSIBLERISKSDURINGTHEPROCESSOFCOMMERCIALIZEOFAIRLINES，SUCHASTICKETPRICEWAR，DEBTRISK，INTERESTANDEXCHANGERISK，FUELRISKDISIRIBUTIONSYSTEMRISK，ANDTHERELEVANTRESISTMETHODTHISPAPERCONSISTSOFTHREEPARTSANDSEVENCHAPTERSTHEFIRSTPARTISCHAPTER1，ANALYZETHEBASICCONCEPT，CHARACTEROFCOMMERCIALIZETHEPRESENTSITUATIONANDTHEFUTUREDEVELOPMENTTRENDOFCOMMERCIALIZEOFCIVILAVIATIONINDUSTRY，ANDALSOANALYZETHESUPPLYANDDEMANDSTATUSOFAVIATIONPASSENGERTRANSPORTINTHEWAYOFQUANTIFYMODETHESECONDPARTISCHAPTER2ANALYZETHEDETAILSOFTHEECONOMICRISKDURINGCOMMEREIALIZETHETHIRDPARTISCHAPTER37，ANALYZETHEDETAILRELEVANTMEASURESANDPOLICIESAIMATEACHECONOMICRISKTHISPAPERISFOCUSONTHEREPRESENTATIVEANDPRACTICALPROBLEMSOFAIRLINEMANAGEMENT，THEOBJECTISTIGHTNESSRELATIONWITHPRACTIEE，THESOLVEDMETHODSARERELATIVELYNOVELTYANDEXERCISABLEITHASAPPLIEDVALUETOAIRLINESINANALYZEANDRELEVANTECONOMICRISKKEYWORDSAIRLINE，COMMERCIALIZE，ECONOMICRISK